Digital & Social Media BBM – 7 – DSM

Aims of the Module

Develop your understand of the emerging digital and social media technologies and their application in delivering marketing objectives.

Learn about the key characteristics of new media and the metrics that can be collected for measurement, evaluation and refinement of customer communications.

Develop case studies of both successful and unsuccessful applications of technology and learn to critically appraise the use of digital & social channels

PPD is an important element of the student experience at LSBU and the assessment seeks to develop employment search skills alongside practical digital marketing skills. Students will find a current digital marketing vacancy with a known company, critically appraise their use of digital & social media & prepare an application for the job………………