Digital SignageSolution

Targeted Advertising

Wouldn’t you want to:

Measure the effectiveness of the content played?

Receive a breakdown of the viewing audience for each ad played?

Know who looks at the digital signage displays and for how long?

Know what is the monetary value of an ad per targeted shopper?

Proactively change content and ads played based on the current viewing audience?

The TruMedia SolutionTruMedia accurately measures the effectiveness of the digital signage content played on screens in retail chains, shopping malls, banks and public areas. The solution enables to proactively change content played in order to deliver the right message to the right audience at any given time.

The real-time metrics make it possible to target the current viewing audience with a sales and advertisement offering based on their demographics. The result: revenue increase.

Most of the time ads displayed on screens are not effective in reaching their target audiences. In a targeted media world, advertisers would prefer if their advertising budget would be dependent on the customers actual exposure to their ads.

TruMedia provides a solution that: Maximizes effectiveness of in-store advertised content by displaying targeted content based on customers’ demographics

Maximizes effectiveness of content played in shopping malls and public areas multiple screens.

Provides relevant information on the customer that viewed the content/ads played (age, gender).

Provides gaze and dwell time data, generating opportunity to see information.

Optimizes placement of displays for maximum exposure.

Analyzes product sales in correlation to the time the product advertisement was played.

TruMedia’s PROMTargeted advertising for out-of-home displays is an effective way to increase the return on advertising dollars. TruMedia’s PROM (Pro-Active Marketing Solution) enables real-time advertising that targets the current audience, without relying on statistical audience models or on viewer cooperation. Using PROM advertisers can adapt their content in real time to match the viewing audience for truly pro-active advertising.

Using a real-time communication interface, TruMedia System provides current audience composition by gender and age group to the Media Player which then can select and present the most appropriate content to that specific audience.

Content Base ReportThrough the integration with CMS (Content Management System) providers, TruMedia provides the CBR (Content Base Report). This means the ability to evaluate the effectiveness/impact of every single content played by adding demographic measurements to the media players. This application is made possible through the integration of TruMedia’s demographic measurement technology with digital media management systems. The information gathered includes information such as: who watched the content, for how long they watched and based on that a decision regarding whether a change in content is required could be more accurately made.

Digital Signage Solution

TruMedia TruMedia

The PortalAll the data is sent over the network to the TruMedia Portal. Users can log into the portal securely via a web browser and generate detailed reports by display, time of day or by content (media identifier). The architecture is scalable, supporting a practically unlimited number of displays at any number of sites.

About TruMediaTruMedia is the leading solution provider of real-time, automated customer profile and behavior analysis for the retail , banking and digital signage industries. The Company’s state of the art on-site video analytics and cloud based business analysis enables better understanding of the customer’s profile and behavior trends, resulting in improved sales.

For general enquiries:info@tru-media.com

www.tru-media.com

PrivacyPrivacy is a key issue . TruMedia is fully respectful of the audience’s privacy and is completely anonymous: no personally identifiable information is ever collected; no video or still images are ever recorded, no photo archive or database is used.

TruMediaPortal

CMS Vendor

Demographic Data

Traffic counting

Digital Signage Player

TruMediaReports

System Architecture

PoP

PoP - Proof of PlayCMS - Content Management System