digital selling
DESCRIPTION
Digital SellingTRANSCRIPT
DIGITAL SELLINGGROUP NO-
AMIT DHAIYA KUNAL SEHGAL
NEHA NAGPALVAIBHAV DIXIT
DIGITAL SELLING• Practice of promoting products and services
using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner
• Media used - Television, Radio, Internet, mobile and any other form of digital media.
4 P’S OF DIGITAL SELLING
PERMISSION PARTICIPATION
PRIVACY
PERSONALISATION
DIGITAL SELLING
3 c’s of digital marketing
Community
Content
Commerce
• Founded by Mr. DEEP KALRA in 2000• Vision one stop shop for all travelers• Mission offer competitively priced travel
products, supported by reliable real-time booking capability, and supported by efficient fulfillment and stellar customer service.
• Set up In India in 2005• First online travel agency
MMT PRODUCTS• Flights• Flights and Hotel Deals• Hotels• Holiday Packages both International and Domestic• Buses• Rails• Travel Guides• Private Car Taxi Rentals• MICE(meetings incentives conferences Exhibitions)• B2B affiliate services
– Partner Programs– Franchise
Effective ways of building MMT a brand through Digital Marketing
• Website-. Having a website allows potential clients to find out more about you and your portfolio. They can also find out more about your product and service offerings, as well as the latest happenings.
• Blogging-. What makes blogging different from a static website is that blogging encourages two-way communication through comments.
• Email marketing- Keeping your clients in constant communication through emails allows you to keep your brand on top of mind of your clients. Keeping your clients updated also allows them to contact you as soon as they need your product or service.
• Social media marketing- If you are promoting fast moving consumer goods, consider setting up a Facebook page to set up a community for your target audience. The Facebook page allows you to keep your audience updated with the latest promotions. For business-to-business operations, setting up a Twitter account provides corporate clients and media agencies the most updated happenings
CONTI…..
• Search engine optimisation- As most people would use search engines to search for information, it is important for your brand to rank high in search results. Start by having specific keywords that you wish to rank high in search engines in your website copy.
• Mobile application- With the increase use of mobile devices, you can consider creating a mobile application to promote your product and services to clients. This is especially useful if your product and services are location-based whereby you can promote different products and services when the client is at various locations.
Market Forecast
Online Travel Penetration
How MMT is achieving 4 P’s of digital marketing
Permission- It gives permission to its customer to highly user-configurable digital media. permission at the start: opt-in, easy opt-out, consumer driven content and frequency. It only makes sense. What’s the point of talking to people that don’t want to be talked to?
Participation- It give its customer a feature of participation.
Profile(privacy)- It also give privacy to use account and a secure medium of
transaction.Personalization- Mmt use the profile to personalize their offer on 1:1 basis.
• thanks
PERSONALISATION