digital roundup october 2012 janell sims
TRANSCRIPT
Politics as Theater
A Shorenstein Center event
October 3, 2012 | Denver, CO
Janell Sims, Communications Manager, Shorenstein
Center
John Wihbey, Managing Editor, Journalist’s Resource
Background & Planning
• Developed guest list from Meltwater
• Sent email invites through MailChimp
• Monitored RSVPs through MachForm
• Set up Livestream site
Hosting and Promotion
• Twitter strategy
• Contingency planning for 400-500 simultaneous users
• 30-second promotional video
Day of Event
• Emailed entire list via MailChimp
• Shout-outs from Harvard & HKS
• Direct email to influential Twitizens
• Live-tweeting and Storify
Analytics
• 3,000 watched on Oct. 3
• 300 simultaneous viewers
• 10,000 additional viewers over time via iTunes & YouTube
• Average viewer watched for 12 minutes
Thank you!
Connect with the Shorenstein Center:
Shorensteincenter.org
@ShorensteinCtr
FB.com/ShorensteinCenter
Storify.com/ShorensteinCenter