digital privacy: an illusion?
TRANSCRIPT
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Digital Privacy, An Illusion?
By Katie Machum
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As the internet has become such an integrated part of our lives, the popularity of social
networking websites has reached an all-time high
with...
Image by Tanja Scherm via Flickr: https://flic.kr/p/dTZAW6
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. 230 million active users on Twitter
. Those posting an average of 500 million Tweets everyday
Image by Jennie via Flickr: https://flic.kr/p/69cP9q
https://business.twitter.com/whos-twitter
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• 57% of all American adults and 73% of all those ages 12-17 use Facebook
• 64% of adult Facebook users visit the site on a daily basis
Image by SimonQ via Flickr https://flic.kr/p/9RcsQ4
(Pew Research)
And …
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• Instagram has 200 million monthly active users
• With 60 million Instagram photos posted per day
(https://instagram.com/press)
Image by Jason Howie via Flickr: https://flic.kr/p/d41HES
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With social networking comes the development of our
individual data clouds…
Full of personal information, photos and our internet habits.
Image by ShutterSparks’ via Flickr: http://www.flickr.com/photos/shuttersparks/848650073/
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And there is no doubt that as our internet activity continues to
grow, due to an increase in mobile technology so too will
our data clouds.
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Although many of us feel in control of our data clouds…
60% of teen Facebook users keep private profiles, and most report high levels of confidence in their ability to manage
their settings. (Pew Research)
Image by: Maria Elena via Flickr: https://flic.kr/p/fiqyhS
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Its businesses’ and government’s ability to connect the dots,
that allows them to know more than you think.
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Search engines, online shopping websites, GPS trackers all collect puzzle pieces of ‘non-personally
identifiable’ information…
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Parts of our data clouds that we believe are not linked to our
identities, but their combination is individually unique.
“Bits of data that feel anonymous are anything but
when taken together”
– Jennifer Goldbeck Image by Liza via Flickr: https://flic.kr/p/5ubGt4
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For example:
• The combination of zip code, birthdate and gender was found to be unique for 87% of Americans (Electronic Frontier Foundation)
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Solution: Making the fine print
Not so fine …
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Most privacy policies are extremely misleading, vague
and hard to find.
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So as consumers (who’s time is of value) we choose to skip, scan, skim or scroll through
them.
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• Of the 92% of people online who use a Google service regularly, only 12% have read their new privacy policy
(Study by YouGov)
• Less then ½ who have read their privacy policy, understood it
(Survey by Siegal + Gale)Image via Flickr: https://flic.kr/p/d3HNG3
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The time has come for privacy regulators to act together …
and recognize that is essential for consumers to be fully informed,
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Have transparency of what data has been stored, …
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Have a real choice of service, …
And…
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Have this all in terms that we understand.
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Sources: • https://business.twitter.com/whos-twitter • https://instagram.com/press • https://www.eff.org/deeplinks/2009/09/what-information-personally-
identifiable• http://www.slate.com/articles/technology/future_tense/2014/01/
ibeacon_shopkick_privacy_policies_for_location_tracking_apps_aren_t_clear.single.html
• http://www.bigbrotherwatch.org.uk/home/2012/02/ten-people-havent-read-googles.html
• http://www.pewinternet.org/2013/05/21/teens-social-media-and-privacy/• http://www.pewinternet.org/2013/02/05/coming-and-going-on-facebook/