DIGITAL POINT-OF-PURCHASE SOLUTION

Heidia’s Shelf Master is a point-of-purchase (POP) digital signage solution for effectively engaging customers with your brand and influencing in-store purchase decisions.

This advanced, self-contained product, blends elegantly and seamlessly with your shelf display, and effectively raises the standard of advertising and brand signage by enhancing eye-level visibi l ity.

Engaging and persuasive shelf-level messaging

Tailor-made by industry leader for maximum impact

Incorporated in this uniquely effective communications platform are the Heidia Group’s three decades of professional experience. Heidia has consistently provided both global brands and Israel ’s largest retail chains with groundbreaking and profitable advertising and merchandising solutions.

Shelf Master is an advanced, self-contained, dynamic shelf signage solution. It effectively provides retailers with the abil ity to increase product visibi l ity and update information instantly in response to rapidly-changing, brand-specif ic messaging decisions. This effective, easy-to-maintain platform is remotely controlled, al lowing ult imate content versati l ity and product adjustabil ity at any retail point.

State-of-the-art media management solution

Cuts labor and time consuming POP campaign logistics. The solution merely requiresa one-time installation with no external accessories to maintain.

Successfully tested and implemented by P&G in Israel , with results showing an increase in response and exposure [over 50%] to their new media and marketing messages.

Cost-effective in-store promotion

Tangible results for global brands

Eye-catching, engaging visibi l ity at shelf level Dynamic, personalized experience that impacts sales Fuses customer and brand at the point of purchaseIntegrated, al l- in-one, modular shelf display Enhances the shopping experience

POP media management platform benefits

Modular shape, size and installation optionsIntegrated with in-store elements or stand-aloneBlends seamlessly with the shelf-display Product-focused deployment One-time investment for content versati l ity No external accessories requiredSeamless management and maintenance

Advanced, dynamic retail media signage

4.3” TFT-LCD display screensFrom 2 up to 16 units in various sizesVertical or horizontal configurationCollective or independent controlIntegrated Linux-driven PC-based playerContent updated through USB port, Wi-Fi , Ethernet or 3G cellular modem

System Specificaitons

Display Embedded Processing Unit 4.3” TFT-LCD 16.7M color depth Contrast ratio: 400-500 Luminance: 400 cd/m²

Chipset: iMX6 Dual Core Memory: 1GB DDR3 Storage: 8GB microSDHC memory card GPU: GC880 USB: 1 Micro serial port Ethernet port : Single 10/100/1000Mbpscompatible (optional)WiFi : 821.11nModem: 3G (optional)Bluetooth - Optional Audio out - OptionalReal t ime clock with backup battery

When your selling point is our business, you can focus on your next challenge.

+972-3-9780978+972-52-9595944shelfmaster@heidia.co. i lwww.heidia.co. i l