digital platform as collaborative new product development
TRANSCRIPT
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Academic GatheringDIGITAL PLATFORM AS COLLABORATIVE NEW PRODUCT DEVELOPMENT
RIRI SATRIAFounder and CEO Value Alignment Group
Jakarta, June 02, 2016
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My Personal “Digital Platforms”
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Are we talking the same terminology with this 1957 “PRODUCT DEVELOPMENT”?
Igor Ansoff (1918-2002), the father of strategic management.
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Rethinking COMPETITIVE ADVANTAGES
STRATEGIC POSITIONING
VALUE INNOVATION
COLLABORATIVE NEW VALUE CREATION
COOPERATION AND COMPETITION
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The Traditional Systems View of Business
SUPPLIERS CUSTOMERSCOMPANY
OTHER STAKEHOLDERS
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Digital Transformation : from Asset Heavy to Platform Heavy
Source : Platform Economy : Technology-Driven Business Model Innovation from the Outside in - Accenture 2016
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The PLATFORM View of Business
ECOSYSTEMS
BUSINESS PARTNERCOMPANYBUSINESS
PARTNER
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The Legend …
Source : Ilhan Demiriz, 2014 – at LinkedIn
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The PLATFORM
Source : Deloitte – at http://dupress.com/articles/platform-strategy-new-level-business-trends/
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Digital Transformation : from Traditional Value Chain to Platform-Driven
Source : Platform Economy : Technology-Driven Business Model Innovation from the Outside in - Accenture 2016
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Business Model in Digital Economy
CONNECTED COLLABORATIVE SCALABLE
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These companies do collaborative product development with their ecosystems, where value creation is not a single
way and always continuous …
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Strategic Digital Platforms
Source : Platform Economy : Technology-Driven Business Model Innovation from the Outside in - Accenture 2016
Foundation : Cloud Services
Digital Glue : API Strategy and Architecture
Accelerator : Open Source and
Reusable Software
Digital Treasure Chest : Mobile Development
Real-Time Business Model :Driven by Internet of Things
Containers :Independence and
portability of software
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Chief Business Development Officer in Digital Economy Era
• Business strategy + technology mastery• Systems thinking + business ecosystems mastery• Put strategy and digital platforms in a spiral loop• Think digital assets and innovation capital• Think network effects and social capital• Think market valuation is driven by ecosystems• Think enterprise architecture as part of strategy• Combine long term planning + agile management
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http://about.me/ririsatriahttp://strategy4management.wordpress.comhttp://www.facebook.com/ririsatria.va2http://twitter.com/ririsatriahttp://www.instagram.com/riri.satria http://www.linkedin.com/in/[email protected] atau [email protected] phone / SMS / WhatsApp : 081386643706
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Value Alignment Group
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STRATEGY andORGANIZATION
HUMAN CAPITAL STRATEGY and MANAGEMENT
IT and INNOVATIONMANAGEMENT