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DIGITAL MARKETING BASICS========================organic search result(free) and paid search resultSearch engine working pattern- User> Key word (query)> Crowler> Indexer> Searchinterface

1. site:www.justdial.com or use " site: " before anysite url in google search you will see total no of pages in a particular site.

2. Cache:www.justdial.com or use " cache: " before anysite url in googlr searchyou will see last time search engine crawler has collected data from websites.

3. Use www.google.com/ncr for global search engine instead of regional search engine it will not redirect to www.google.co.in after using /ncr (No Country Redirect (NCR))

Type of google search result (Listing) = SERP (search engine result page )======================================Web result-Paid resultNews resultLocal resultVideo result

Image result

What ever is best information for user google will show to user.

* Search result changes based on location, user, user query and user status (logged in or not)

# Google panda algoritham update (filter) - for duplicate content, thin content,content quality issue.# Google penguine algoritham update (filter)- tagetes sites with spammy links.# Hummingbird algoritham udate- provides 1 box answers (1+1=? temprature convertion, curency conversuion etc)

# Pigeon update - it manupulates local results consideres distance and locationparameter and filters the spam

TYPES OF KEYWORDS=================When we say keywords it is refered to websites,when we say query it i refered to search engine1.Key word type - Informational > Navigational > Transactional >Conversion/lead

a. Informational key words- query that covers broad topic, it is of 2 type- generic & Specific Generic- we can not predict the exact purpose Specific- We can predict exact purpose

Example- Apple (generic) SEO (Specific)b. Navigational- Queries that seeks iformation on any brand, websites or specific page of a websites. example- facebook login, Flipcart return policy, flipkart mobile app etc.c. Transactional queries- Queries that explains the purspose of the user in a precise way and has some transactional value. example- buy mobile online, learn digital marketing, hotels in mumbai etc.

Key words based pn length- Short tail - 1 or 2 word -exp- digital marketing Medium tail- 3 to 5 word - exp - digital marketing tr

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aining Long tail- exp- digital marketing training marketingsyllabus pdf