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January 31, 2012 #MediaEverywhere
Kunal Gupta, CEO @kunalfrompolar
Digital Media Trends in 2012
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Today’s agenda
1 | Welcome to the Digital Media in 2012 webinar! #MediaEverywhere 2 | Top 8 digital media trends for 2012 3 | Introducing MediaEverywhere™ 4 | Q& A
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Mobile traffic passes desktop traffic 1
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Mobile advertising hits the “tipping point” 2
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Social channels for media consumption 3
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Privacy concerns may slow adoption 4
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Personalized media experience 5
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Apps powering the desktop media experience 6
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HTML5 powering the mobile app economy 7
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Seamless media consumption experience cross-platform 8
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• An HTML5-based solution to distribute media content
• Supports both app-centric and browser-based media consumption
• Enables media customers to create, design and manage custom user experiences in-house
• Uses audience intelligence to increase engagement and monetization opportunities
Enter MediaEverywhere™
12 www.polarmobile.com
Questions? Join our next Webinar: Mobile Monetization
@polarmobile