Hello, let’s talk about digital maturity.

1. How is it defined?2. What does it look like?3. An example.

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What digital maturity isn’t.

• Category complacency

• Technological opportunism

• Social media internships

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What drives digital maturity?

• Leadership traits

• Organizational intent

• Business insight & focus

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Digitalleadership traits.

• Intensity of commitment

• Strong communicator

• Digital DNA

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OrganizationalIntent.

• Collective behaviour

• Documented strategy

• Balanced funding

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Businessinsight & focus.

• Market/big data collection

• Web/mobile/social analytics

• Customer feedback

Typical barriersfor digital maturity

• Organizational culture

• Expense vs. investment

• Resource prioritization

• Short-term vs. long view

• ROI clarity

Digital maturitypayoff

• 26% more profitable

• 12% higher market valuation

• 9% more revenue generation

Source: MIT Center for Digital Business

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Basic

Tactical

Optimized

Automated

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Digital Transformation.

An example of digital maturation.

• Technology firms

• Banking organizations

• Insurance companies

• Travel/hospitality groups

• Telecom providers

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Nike digital sport.

Advertising Product innovationMobile ecosystemCustom web

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Digital maturity agency model

• Redefining value

• Restructuring the service mix

• Focused on emerging needs

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Strategy partner

Vendor partner

Can you design and build our website?

Respond With:Scope & Budget

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Strategy partner

Vendor partner

Can you define what our website should be?

Respond With:Content Strategy & Approach

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Strategy partner

Vendor partner

Can you help define our online strategy?

Respond With:User-Centered Strategic Plan

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Strategy partner

Vendor partner

What other digital experiences should we consider?

Respond With:Digital Roadmap Strategy

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Strategy partner

Vendor partner

Can you identify new business opportunities in the digital landscape?

Respond With:Digital Business Transformation Strategy

More than a mindset.Top down vision.Drives the business.Resource appropriately.Continue to evolve.

Thank you.And please, no more QR codes.

Dean ElissatVP Client Engagement