2015 Digital Marketing

Resolutions

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The Usual New Year’s Resolutions

• Build a plan for the new year• Lose weight• Get fit, eat healthy, and exercise• Learn something new; better education• Budget; reduce debt, save money and make investments• Strengthen relationships• Volunteer, help others• Quit smoking• Drink less alcohol

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Convert the Traditional to Digital Marketing

• Build a plan• Define your overall strategy• Set your marketing objectives• Develop a marketing calendar, content calendar, and budget with

expected outcomes

• Lose weight• Cull down the database; tame the bloated marketing beast• Stop marketing to people who have NO interest• “Unfriend” a few prospects

• Get fit, eat healthy, and exercise• Implement marketing automation (get fit)• Create valuable (healthy) content• Apply consistent lead nurturing (exercise) and lead scoring• Automate, test, and measure

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Convert the Traditional to Digital Marketing

• Learn something new; better education• Commit to on-going education, digital marketing changes every day• Keep up on the latest on content marketing and marketing automation• Content Marketing Institute, Marketo, Hubspot, etc.

• Budget; reduce debt, save money and make investments• Clearly define budgets and expected results• Don’t let time elapse too much when engaging your audience• Save money by optimizing programs• Make investments in your key customers and partners

• Strengthen relationships• Market to whom matters most• Spend time, energy, and budget• Become the “go-to” or “trusted advisor” resource for the customer

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Convert the Traditional to Digital Marketing

• Volunteer; help others• Give away content to further your mission• Provide tools (assessments, calculators, worksheets, etc.) that help

your prospect without cost• Strengthens your brand position and mind-share

• Quit smoking• Quit SPAMMING• Stop “spraying and praying”; it’s a bad practice and doesn’t work

• Drink less alcohol• Sorry even digital marketing can’t help with this

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www.smartinsights.com

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Resolution Questions• How do you measure marketing success?

• Performance metrics• What would success look like 12 months from now

• When you look at 2014, did you achieve success? • Honest self-assessment• If so, how did you share these metrics with internal management? • If not, why not?

• What was your best marketing strategy?• Based on your most successful strategy, what was the best campaign?

• How do you plan to improve in 2015?

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Hileman Group’s Resolutions• Define strategy and budget by January 2015• Repeat and grow upon successes • Venture into new digital strategies• Invest in the infrastructure and marketing technology for

2015 • Build a solid foundation on these investments• Improve marketing campaign analytics• Measure, adapt, and refine

To setup a consultation with Hileman Group to discuss your 2015 resolutions, click here