AS S I G N MEN T B Y P R O F . B I B H AS B AS U MAT R AY

P R ES EN T ED B Y :

AMI T S EK H AR

Digital Marketing of Coca Cola

•A B R A N D T H A T I S S P R E A D I N G H A P P I N E S S F R O M L A S T 1 2 8 Y E A R S .

•P R O D U C T S A V A I L A B L E I N 2 0 0 + C O U N T R I E S .

•M O R E T H A N 3 0 0 0 + B E V E R A G E S P R O D U C T S .

Coca cola brief profile

online

Digital campaign

On social sites

Treasure videos/

UGV’s*

Mobile campaign to engage

users

Online ads and

promotions

* User generated videos

Digital Marketing Concepts

Share a Coke

The campaign gives people the chance to order personalised Coke bottles through a Facebook app.

Tweet your Christmas Wish

Coca-Cola gave people the chance to have their tweets displayed on its giant neon sign in Piccadilly Circus.

Digital Marketing Concepts

Coke Zone

Coca-Cola raised awareness of the platform with a series of TV and billboard ads that encouraged young people to sign up.

Mobile App

One of Coca-Cola’s most recent digital marketing initiatives, involves a series of online games and mobile apps aimed at teenagers and offered trip to brazil FIFA 2014.

Digital Marketing Concept

King of the Recycle

In order to encourage recycling in Israel, Coca-Cola created Facebook Places for 10,000 recycle bins around the country.

Happiness flag FIFA 2014

Coca-Cola invited fans from across the globe to be part of the largest flag mosaic ever created and show the world the power of football to bring people from different backgrounds and beliefs together.

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