digital marketing live! - microsoft - the future of search decoded
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THE FUTURE OF SEARCH DECODEDDIGITAL MARKETING LIVE, AMSTERDAM, 26 MAY 2016
James Murray @james3murray
UK Search Advertising Lead
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
Source: Thrive Analytics, “Is the Personal Assistant the Successor to Search?” October 2014
@BingAds @james3murray
Data Source: Microsoft Internal data, April 2015
1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words
Speech Text Average Bing Ads searches more concentrated around 1-3 words
Win 10 voice searches longer through the tail
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
James [email protected]@james3murray @BingAds