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mWelcome

Experience Sharing Session

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mAt a Glance of What we Heard……

• Digital Marketing Paradigm • Search Engine Marketing (SEM)• Search Engine Optimization (SEO)• Social Media Marketing (SMM)• eCommerce • Web Technologies• Website Optimization & Measurement • Mobile Marketing (WAP & App)• Online Games Marketing • Online Reputation Management (ORM)• Affiliate Marketing • Video Marketing • Gamification

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mDigital Marketing Paradigm …..

Digital Marketing Institute:

"the use of digital technologies to create an integrated, targeted and measurable communications which help to acquire and retain customers while building deeper relationships with them.

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mDigital Platform/Technologies…..• Website / micro-site• Blog• Digital social networks.• E-mail • Augmented reality• Mobile technologies (RFID, mobile tagging, SMS, bluetooth)• Digital search platforms (Google, Yahoo, Bing, Wolfram Alpha, etc.)• Games & digital entertainment• Intelligent voice technologies• Video / digital TV

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mGrowth of Web …..

Web 1One Way

Web 2Interacti

ve

Web 3Semanti

c

Web 4

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mDigital Marketing Mix …..

• Product• Place• Price• Promotio

n

TraditionalBrand to Consumer

• Solution• Access • Value (price

that provides value)

• Information / Education / Engagement

DigitalConsumer to

Brand

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mDigital Communication Strategy …..

OWNED

PAIDEARNED

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mMultidimensional Audience…..

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mWhat we can Do…..

Never give bad experience to customer, they share experience (site display, site down, relevant on-site info search, personalized edition, hour update show, no false info)

IT + News

Empower customer with superior access facility from Distracted medium , i.e. Web, Mobile, Tablet, Apps, Games etc.

Mgt + IT + Mkt

Deploy Cross Channel Promotion for Each products /Services

Mkt

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mSEM : What we can Do…..

Context Aware Marketing: Push relevant news based on what reader are reading IT

Intent based Marketing: Push relevant news based on what reader are searching in site

IT

PPC Marketing: Google Adwords campaign on particular news /products/Services

Mkt

Video Marketing: Use Youtube to promote own video / product marketing /News Video Marketing

IT + Mkt

Re-Targeting: Track IP & Browser and Push news site whenever reader comes back

IT

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Keep On-Site Prova Natok Related

News Only

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mPPC …..

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mSEO : What we can Do…..

Keyword Marketing: Use same keywords in URL, Title Tag, Meta Description & Body IT+

NewsLink building: Put source news link as reference.

News

Article Marketing: Hire blogger and put arcile to other blog site referencing news link

?

Fix up broken page or write “no follow” in meta tag otherwise google remove page from engine

IT

Put attributes in words to all image ITCreate HTML/XML Sitemap IT

No hidden text/white page IT Attribute Image IT +

News

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mSMM : What we can Do…..

Vedio Markeitng: Already Shown IT+News

FB Marketing: Micro Site & Categorized Apps i.e. Sports, Rosh-alo, Noksha, Breaking news etc.

IT + Mkt

Photo Marketing: flickr, picasa, FB etc. Mkt

Blog Marketing: Categorized Blog i.e. Editorial, Sports, Political etc.

IT + News

ppt/pdf file Marketing : Scribd / Slideshare News + Mkt

Analytics Marketing: share Analytics Info in all medium

Mkt

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meCommerce : What we can Do…..

Buy-Sell Auction Display Center

Sales

+IT

+Mkt

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mWeb Technologies

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In-Text Video

Partnering With ABP

In-Banner Video

Marriage Print + Mobile / Tablet

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mMobile Marketing (WAP + App) …..

WAP Site Already Has : Need Continuous Optimization/Up-gradation

APP Has Symbian – On Process: Android, iOS, Windows

Category wise Apps

Breaking News, Sports, Entertainment, Noksha, Rosh-Alo

LBS (Location Based Service) News Marketing

BTS wise Wap Link / SMS to Mobile News Subscriber: Partnering with Mobile Company

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mGames Marketing: Engagement…..Online Gaming (Social + Multiplayer + Downloadable)

FB, Chrome store etc.

News Based Quiz On-Site , FB Apps

Mobile Gaming (Downloadable + Mobile Social + MMG)

Platform wise

Console Gaming Sony PSP, Ps Vita etc.

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mORM…

We can bring the solution + Can Sell

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mAffiliate Marketing …

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Akhoni will Sell Profite Share

Enjoy Revenue

Update on PALO FB Page

Banner Ad on Prothom-alo.com

FB Apps Platform

Mobile Apps Platform

SMS to Mobile News Subscriber

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Reach 13 lac customer

Get 30% DiscountContact:

01749484879

Launching PackageLeader Board

Video Ad

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mGamification…

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mOn News Site

Login by FBPersonalize News Stream

Get Like Score

Level Set

Badge DisplayBuild Fan

NetworkScore

Share News Score

Fan Activity Follow

Score

Stay Time

Page Views

Like

Comments

Engagement

Loyalty

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