digital marketing for chartered accountants
TRANSCRIPT
DIGITAL MARKETING FOR CHARTERED ACCOUNTANCY FIRMS
Internet . SMS . Email . Social Media
PEOPLE ARE SEARCHING FOR FINANCIAL HELP
• Research shows that around 75% of people in Tier1 cities lookout for CA and Accounting services by searching for them on the web.
• An estimated 62% of all C.A firms are already online.
• The benefits of a strong online presence are many, a few being increased visibility of your firm or practice, prospective clients can easily find you on Search engines.
• Regular updates matter when the competition is stiff!!Market on the internet
Stand out from the crowd with fresh contentWWW.GLIMRAY.COM
A GOOD INTERNET PROFILE BECOMES GREAT WITH THE RIGHT MARKETING…
All your clients need information and frequent updates about periodic tax filings , audits, compliance updates etc
Regular SMS & Email help as phones are always around these days
SMS text messages have an off-the-charts open rate of 98 percent!!
While SMS & Email are great marketing tools, we DO NOT RECOMMEND SPAM! Develop a customer/prospect friendly opt-in program across your online and offline channels before marketing
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SMS IS PASSE, MULTI-MEDIA OVER SMS IS THE IN-THING!
With the increase in internet penetration, users crave more media content, plain text messages are not sufficient
Chat applications allow video & images but are not designed for marketing
Use “SmartSMS”es to get the best of both worlds. These “SmartSMS”es are not limited by words (you can write as much as you’d like) and support all media!
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BORING EMAILS ARE DEAD, NOT EMAIL MARKETING…
With ready access to emails over smartphones, people check their emails at least once a day
According to the Digital Marketing Association, Email marketing has an estimated ROI higher than 4000%!
Email converts better than social media, people spend up to 17% more when they buy
People actually like getting emails from services they’ve subscribed, key is to get them interested to subscribe
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GOOD MARKETING IS MORE SCIENCE THAN ART…
“Market, Measure, Excel” is the motto when it comes to digital marketing
Digital marketing is significantly cheaper than all other forms of marketing, and the best part is that your marketing is completely measurable!
With SMS, Email & Social media analytics, you know your likely customers pretty precisely to calculate the cost of a view!
11 independent studies have shown that digital marketing ROIs are higher than
traditional print, TV and radio campaigns
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GLIMRAY – A COMPLETE MARKETING SOLUTION
Increased visibility of your firm or practice; Prospective clients can easily find you on Search
engine.
Post updates over SMS, Email, Social Media about tax filings,
interim audits, compliance updates etc
Showcase your professional strengths , awards and
recognition which shows your dominance over your profession
Post dynamic, funny and exciting experiences in a blog
on your profile
Publish testimonials & reviews on your profile to impress
prospects
Post various services offered, get enquiries on them and track
them to closure
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