digital marketing evolution w/susan bryant
DESCRIPTION
Chicago AMA hosts Susan Bryant, VP, Marketing of @apartments.com, to discuss Digital Marketing Evolution in the Age of the Customer.TRANSCRIPT
DIGITAL MARKETING EVOLUTION IN THE AGE OF THE CUSTOMERSusan Bryant,
VP of Marketing
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DIGITAL MARKETING EVOLUTION IN THE AGE OF THE CUSTOMERSusan Bryant,
VP of Marketing
What is Digital Marketing?
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This is Digital Marketing!
847% increase in digital software from 2011 to 2014!
Marketing in The Age of the Customer
Marketing in the Age of the Customer
What’s New in Organic?
What’s New in Digital Marketing?
Branding or Acquisition?
Have Consumer Expectations Outpaced Marketing Talent and Innovation?
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User Experience in a Company that Serves Trade and Consumer Customers
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Susan BryantEmail: [email protected]: @szbryant