digital marketing (dmk201 at ) - lecture 7: website planning and usability

Digital Marketing (DMK 201)

Presented by

Ryan Busch

Available for Credit from Piccolo International University 480-398-7000 | [email protected] | Enroll Now!

Introductions

• About Me

• About PIU

• About these Lectures


Customer Experience Planning

and the Websiteand the Website

Lecture 7 of 8


Recap from Lecture 6

• B2C - eCommerce

• B2B - eCommerce

• Metrics


Lecture 7

Learning Objectives

1. Importance of Site Planning

2. Site Usability


A Word on Planning

• As always—think SMART

• Prefer Function to Form


Site Specific Planning

1. Objectives

2. Project Definition

3. Support Team Selection

4. Research4. Research

5. Prototype

6. Content Development

7. Test

8. Launch


The Team

• Sponsor

• Owner

• Project Manager

• Designer• Designer

• Copywriter

• Webmaster


Teams from Outside

• Firms

• Consultants


Planning Considerations

• Build to scale

• Build for the future

• Be as professional-looking as possible

• Be as organized as possible• Be as organized as possible

• Graphic design should support not steal

• Users come from inside and out


Don’t Do This!Yes..it is

pretty. Hey…we can

listen to

music…


…I’m hungry…where are they located…what hours are they open…this looks

expensive…maybe their menu can tell me how much they cost…NOPE…will…maybe I

can call them to ask…wait…where’s their phone number…??????????????????????

BUT

Wrap-Up

• Plan based upon objectives

• Plan for the user(S)

• Plan for the future

• Next Week…• Next Week…

– LAST LECTURE!


digital marketing (dmk201 at ) - lecture 7: website planning and usability

Business