Why Get Certified?The Benefits of Digital Marketing Certification

Digital marketing is one the most desired skill sets for organizations, according to McKinley Marketing Partners.

Around 90% of all marketing roles required some digital marketing experience or analytical skills.

Should you get certified as a digital marketer? In fact, what’s the value of certification in general anyway?

Here are some benefits of certification for digital marketers.

#1: CredentialsCertifications are highly valued in the marketplace.

A professional certification recognized by your industry has great value: it shows that your knowledge and skills are aligned to an accepted standard.

It is an objective measure or benchmark for employers and peers in assessing your professional qualifications.

#2: CompetitionYou stand out from the crowd.

If you are competing with other job candidates, all things being equal, having a digital marketing certification gives you a clear advantage.

If you are currently employed, your certification will also help you stand out from your peers when vying for a promotion, all things being equal.

#3: CompetenceCertifications are standards of competency.

Being certified tells everyone you passed a high hurdle and your knowledge and skills passed high standards.

The Professional Diploma in Digital Marketing is certainly challenging. But it also guarantees it will increase your competence in digital marketing.

#4: Conceptual KnowledgeA certification program offers a more holistic approach to your education.

A great digital marketing certification program will introduce you to a conceptual framework that gives you a strategic model for creating tactical campaigns.

If you are not trained and certified, you may miss the big picture as you get bogged down in the tactics and tools of your daily campaigns.

#5: Continuous LearningA certification is evidence that you are a continuous learner.

Being certified in digital marketing shows that you take seriously your continuing education and in updating your skills.

The real value is in the learning itself. In the end, you are doing yourself a favor by investing in your own education and professional development.

#6: CompensationA digital marketing certification can lead to a higher salary.

For the 18,000 graduates worldwide of DMI’s Professional Diploma in Digital Marketing, their average salary is $54,000.

DMI also reported that 53% of its graduates have had their salary increased after completing the program.

#7: Career ShiftGetting certified can quickly get you into a digital marketing career.

Traditional marketers and related professions like writers, designers, and developers can make a career shift.

For freelancers and agency owners, getting certified in digital marketing also opens opportunities to expand into new markets.

#8: CommunityA digital marketing certification introduces you a new community of peers.

A certification plugs you into a network of lecturers and graduates that you can tap into.

There is also a sense of camaraderie and respect among peers who have gone through the same rigor as you did.

Get Certified.Learn how to enroll in the Professional Diploma in Digital Marketing, the global standard in digital marketing certification, available in the Philippines and in 80 countries.

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