digital integration presentation by paul mcgarrity, octave online communications
DESCRIPTION
This presentation illustrates the transition from traditional marketing methods to digital integration explaining why this is necessary for success.TRANSCRIPT
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I. New World – Same Old Marketing?
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Source: Brian Solis, 2009
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2. New World – How to Succeed?
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Be interesting …and go where the party is
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The World Best Integrated Marketer……
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What’s Hot..............
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Why it Works…………
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Mass Market Appeal ….. Always has worked, always
will
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It’s Creative…… and it has to be!
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It Complements How People Use Media!
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EngagementSharing
Are about ………..
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3. How to Integrate your marketing.
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Your Customers...Review your Marketing!
Channels
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Join in the conversation with people!
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If you can’t be interesting ……be
useful
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Customer Service ....
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“Solution for businesses is to change business practicesto suit the new marketplace – not to try to adapt the oldbusiness models to new world.”
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www.linkedin.com/in/paulmcgarrity
www.OctaveOC.com
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