digital in the round at far east film festival 2014
DESCRIPTION
Social media in Asia: how the Internet has changed the entertainment industry in Far East and China. The presentation was held at Far East Film Festival in Udine // http://www.fareastfilm.comTRANSCRIPT
SOCIAL MEDIA IN ASIA HOW THE INTERNET HAS CHANGED
THE ENTERTAINMENT INDUSTRY
IN FAR EAST & CHINA
FOR
PARTNER & HEAD OF RESEARCH AT
MAIN EDITOR AT
HI, I’M GUIDO GHEDIN // @GUIDO_GHEDIN HERE’S WHAT I DO FOR LIVING
A BRAND COMMUNICATION AGENCY WITH A FOCUS ON DIGITAL PLATFORMS
A VIEWPOINT ON DIFFERENT
DIGITAL LANDSCAPES
THERE ARE MORE PEOPLE INSIDE THIS CIRCLE THAN OUTSIDE
THE 2014 ELECTIONS IN INDIA WILL BE THE BIGGEST DEMOCRATIC ELECTIONS IN HUMAN HISTORY
2014 CHINESE NEW YEAR’S MARKED THE BIGGEST
MIGRATION OF MAMMALS IN HISTORY
!
ARE ONLINE. IN ASIA THERE ARE 3.8 MILLION PEOPLE
1 THIRD OF ALL ASIANS
INTERNET USERS IN ASIA
REST OF THE WORLD
9 OUT OF 10 INTERNET USERS IN THE
PHILIPPINES ARE ON FACEBOOK
“ANG BABAE SA SEPTIC TANK” PHILIPPINES, 2012
SEEN AT
FEFF
JAPANESE IS THE SECOND MOST SPOKEN LANGUAGE ON TWITTER
“THE SNOW WHITE MURDER CASE” JAPAN, 2012
SEEN AT
FEFF
IN 2014, BIG NUMBERS MEANS INNOVATION
AND ASIA HAS THE NUMBERS
KAKAO TALK 2010, SOUTH KOREA
LINE 2011, JAPAN
WEIXIN/WECHAT 2011, CHINA
Hi!
Hello!
WEIXIN/WECHAT
“MAY WE CHAT” HONG KONG, 2014
SEEN AT
FEFF
SUPER JUNIOR OR GIRLS GENERATION?
DO YOU LIKE SHAE?
MIG 33
ENTERTAINMENT MEETS
DIGITAL IN CHINA
AVATAR
$220M IN CHINA$750M IN USA + CANADA
“IRON MAN 3” USA, 2012
“TRANSFORMERS 3” USA, 2011
X 2 =INTERNET USERS IN CHINA
OVER
600 MILLION PEOPLE
THE GREAT FIREWALLOF CHINA
SINA WEIBO
RENREN
YOUKU
DOUBANWECHAT
BAIDU
RENREN
DOUBAN
SINA WEIBO
THE WEI REVOLUTION
SINA WEIBO WEIXIN (WECHAT)
“LOST IN THAILAND” CHINA, 2012
SEEN AT
FEFF
“PERSONAL TAILOR” CHINA, 2013
SEEN AT
FEFF
PERSONAL TAILOR ON WEIBO
GODFREY GAO ON WEIBO
FAN BINGBING ON WEIBO
WEN ZHANG AND MA YILI
YANG MI ON WECHAT
WHERE ARE ENTERTAINMENT
PRODUCTS CONSUMED?
WATCH HAPPEN
VS.
450 MILLION ONLINE VIDEO
WATCHERS
OVER ONE
BILLION DOLLARS
YOUKU
SOHU
SOHU
IYIQI
TENCENT VIDEO
WHERE ARE ENTERTAINMENT
PRODUCTS DISCUSSED?
SINA WEIBO
DOUBAN
HOT CHAT (IQIYI)
OPINIONS BECOME MOVIES
WEI MOVIES
BY IQIYI
DOES INTERNET DISTRIBUTION MEAN FREEDOM?
THE BIG BANG THEORY (CENSORED)
DIAOSI NANSHI (CENSORED)
Fornace Morandi padova
!www.youngdigitals.com [email protected] !!!
THANKS! www.digitalintheround.com