digital identity basics - what is identity management? what is influence?

2010. Robin Fay, georgiawebgurl robinfay.net

Who are you? Digital identity the basics

• All materials available at http://del.icio.us/georgiawebgurl/digital_identity

DigiCred What is it & why it's important

Identity Management + BrandingDeveloping your identity Professional networking using social

media

Professional Networking & Digital Identity

http://del.icio.us/georgiawebgurl/digital_identity

Robin Fay, robinfay.net, 2010/10

o Brief introduction

• Digital Credibility, aka DigiCred o means a certain amount of respect within your communityo influence over others (Retweets, followers, etc.) as well as influence

within your area of expertise (cited, hired, etc.) o Social Media + Life 2.0

Digital Credibility, aka DigiCred Digital Credibility goes beyond just

managing your online identity

Focusing on establishing your professional reputation, your credibility as a professional, you as an EXPERT/PROFESSIONAL

: Professional Networking & Digital IdentityProfessional Networking & Digital Identity

Digital credibility goes beyond digital identity and reputation management...

but let's back up a minute. What are reputation management and digital identity?

Digital identity:• what you create online• what others create about you (tagged photos,

etc.) including governmental resources – tax records, criminal records, etc.


• It is your digital footprint, what you leave behind at sites

• It is "googling" yourself• Your permanent record



Reputation management then is just creating and controlling (managing) your identity

Reputation management is about building the positive and minimizing the negative

It is about cultivating the identity you want to present to the world.

Robin Fay, robinfay.net, 2010/

: Professional Networking & Digital Identity

Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.--wikipedia, 2010.

Robin Fay, robinfay.net, 2010


http://en.wikipedia.org/wiki/Reputation

http://en.wikipedia.org/wiki/Feedback_loop

http://en.wikipedia.org/wiki/Word-of-mouth

http://en.wikipedia.org/wiki/Statistical_analysis

• Why is all of this important?

• Before you can effectively network, you have to create a foundation -- in this digital world, that means an online presence, an online reputation



• A positive professional presence cano lead to job offerso serve as a portfolio and record of achievemento be part of professional writing, research, and

developmento develop expertise and reputation -- expand your

circle of influenceo be means of communication o find a mentor, peers, network with colleagues o help with research and professional writing

through promoting research, finding writing partners and/or collaborators.

o Many more…



• Negative outcomes of professional networking through poor uses of social media o loss of job or job offerso legal action o negative publicity / PRo limited sphere of influence and

respecto even impact your ability to get

insurance



• People DO get fired over what they write, photograph, video, etc. and share online



oEmployees fired over twitteroThe tweet:

"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

The result: job offer withdrawn

Robin Fay, robinfay.net, 2010


• Employees fired over twittero and other:oCNN on Wednesday removed its senior

editor for Middle Eastern affairs, Octavia Nasr, from her job after she published a Twitter message saying that she respected the Shiite cleric the Grand Ayatollah Mohammed Hussein Fadlallah, who died on Sunday.



• and it's not just written content, but images too.

Reporters and photographer fired over parody youtube videos

3 on-air journalists and a photographer from the NBC affiliate KARK in Little Rock, Ark., were fired after they posted two YouTube videos that spoofed working in the newsroom.



• So, cultivating a positive and appropriate online presence for your particular field of work is important.

• Important enough that there are even companies who do

“damage control” and reputations management.

• These companies and professionals attempt to "work" google and social media sites to manage, grow, and yes, even repair, online reputations.



• ..but you can do it yourself for free.. o Do use social media and the web to start building your

web presence nowo Develop your social media strategy for YOUR

BRAND> You are your brando Free ways to get out on the web: @uga; google sites,

drupalgardens, blogger, wordpress.org, flickr, mugshots, sportshooter, tweet photos using twitpix, facebook page for your professional presence, claimID, linkedIN



• but you can do it yourself for free.. o "Claim" your ID at sites even if you are not using ito Google yourselfo Network with aspirational professionals, e.g.,

connect with them on linkedin or twittero Keep your private life, well... private > Keep up with

privacy settingso Create professional and personal accounts, if

neededo You do not have to accept every “friend” request,

either, if the person does not fit into your strategy/policy for a particular site.



• Build your digital identity because if you don’t someone else will build it for you.

• Use social media to build your brand!


• In March 2009, Nielson released an report that “SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL…

• A lot of potential…


Robin Fay, robinfay.netOctober 2009

• Unfortunately social media is also used:o As a screening device (in employment, among

others)o To harass and bully otherso To spam o As a employment tool (firing over inappropriate

conduct, etc.)o As a way to spyo Even insurance companies are using

Facebook and other social media sites.



How you can use social media: • Find jobs (career counseling, resume services,

etc., recruitment)• Find help (services / groups)• IM/Contact info• Outreach & PR• Receive job offers/consulting requests• Professional development/education


Tips for professional networking• Develop your community:

• Search for colleagues you already know and respect.

• Search their friend/follow lists to see who they follow.

• If using twitter, watch the #FF or #followfriday• If using a service with groups (such as

linkedIN) join groups that fit your professional development needs.

• Always include a personal message when sending a friend/follow/network request.


Cultivating your network• Don’t ignore your network; spend some time with

it regularly. It can be everyday or 2 x a week.• Find what time works for you: many people feel

that the most effective use of social media is between 9-5 M-F.

• Respond to feedback: direct messages, IMs, emails, comments, @ s and other ways of connecting.

• Share interesting and professional information with your network.



Promote your use of social media• Let people know how to network with you. • Of course, that doesn’t mean that you have to tell

them about your private (personal) accounts – just the ones where you do network.




Pick your media: you do not have to use all of them.

• Twittero Either private or public o Posts limited to 142 characterso Can create reading lists o Ability to private (direct) message (DM)o Most IT people are on twitter (even Bill Gates) as well as

many libraries/librarianso Can participate in trending topics and learn about

realtime newso Conversations are harder to follow unless using a 3rd

application (brizzly)o People will often follow you on twitter who would not

facebook or email youo Twitter can be used to pull into Google buzz, facebook,

blogs or other resources


• Twittero is good for finding communities and

professional networkingo following trending topics and realtime

newso PRo Sharing informationo Following or participating in

conferences and workshops o Getting answers to questions o Can be customized


• Twitter is not good foro refined privacy settings o long posts or conversations;o Share resumes/cvso archiving (although LoC is now

archiving twitter)o Sometimes can feel like shouting

into the wind



Let’s look at twitter

http://www.twitter.com/

• LinkedInoMore of a resume/CV siteoYou control how much info is displayedoCan pull in feeds


• LinkedIn is good foroProfessional networking/ professional

work oFinding colleagues and professional

peers oFinding professional discussion groups oJob recruitment/consulting work


• LinkedIn is not good foroBlogging oMore personal interactions oTruly focused on professional activity

and presenceostandard interface; little customization


• FacebookoSomewhat complicated privacy settings but

some parts (interests, etc. )are public infooMix of personal and professional depending

on user oStandard interface; little customization oPages may be a better way to connect

professionally


Smart uses of social media: • Read the TOS and Privacy statements. Yes, they

are boring and confusing….and they sometimes change.

• Always doublecheck preferences or options in any social media site.

• Think about the information you give away. Use a “throwaway” email address if possible.

• Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.

• ..and always be aware of UGA Computer usage policies.


• Google yourself and cultivate your web presence. Remember, you are your brand.

• Use digital identity services like claimID and openID.

• Social media is an incredibly powerful tool for networking.

• Check your reputation and influence.

Robn Fay, robinfay.net, 2010



: Professional Networking & Digital IdentityProfessional Networking & Digital Identity

• http://delicious.com/georgiawebgurl/digital_identity

Robn Fay, robinfau.net, 2009/10


digital identity basics - what is identity management? what is influence?

Technology

identity management

materials available

social media

robin fay