why your video didnt go viral

and how to do social video rightMarch 2017www.rubberrepublic.com

We are an award winning film social studio specialising in conceiving, creating and sharing film content for the web.We believe in making content audiences genuinely want to watchand see the value in our work as being how much it is shared.ABOUT US

the heart of what we do

INTRODUCTIONWriting is at the heart of what we do. We conceive, shoot and post-produce the majority our content in house. Having done this for over a decade, we have plenty of experience (and a few awards to boot) and we also spend a lot of time on the internet.

highlight reelwhat it looks like

WATCHLOVESHAREWHY DIDNt MY LAST CAMPAIGN HAVE THE IMPACT I THOUGHT IT MIGHT?

AUDIENCE FIRST?

PLATFORMSINFLUENCERSCOMMUNITIESWhat environment is this content going into? Will people advocate for your video?

AUDIENCE

Is it good enough for them?

WAS IT AUTHENTIC?

BRAND AUTHENTICITYProductionCan / should the brand be saying this?Did you do it for real? Did you consider practicalities?

AUTHENTICITY

ENTERTAINMENT FIRST

Did the brand overtake the messaging?

WAS IT EMOTIONALLY RESONANT?

provoke a reaction AuthenticityWas it bold enough?What emotion do you want associated withyour brand?

EMOTION

SURPRISING

Is it something Ive never seen before?

WHATs IN IT FOR THEM?

ALTRUSIMIdentificationIs the video useful in some way?What does your content say about the person who shares it?

IDENTITY

IS THE IDEA GOOD ENOUGH?

kick it aboutwhat does it say about you?Was the idea scrutinised enough?Would you share it?

CREATIVE

whats trending?Does it tap into any existing conversations?

FINALTHOUGHTS

A.R.S.E

www.rubberrepublic.comTHANK YOU!