digital first 2014 #d1st - actito marketing automation #irl
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- 1. Marketing Automation in #IRLJonathan Wuurman
2. ERPE-commerceWeb AnalyticsCheckout systemReportingDataMartTargetingCampaignManagementMarketing automationSMSSocialDirect MailDeliveryMobile ApppushE-mail Broadcast 3. SummarySome examplesAcquisitionEnrich your databaseTechnology to help 4. Acquisition 5. Focus on digital ID 6. Where can I find this ID? 7. Hello [email protected] 8. Welcome [email protected] 9. Why? 10. Basic [email protected]#noreplywar, make it personalAdd [email protected] to your contact listRemind your reader what he signed up forDouble opt-in 11. Content tipsYou are building a lasting connection with your readerWrite from the readers perspectiveBe relevantSocio-demographics 12. Im still struggling 13. Enrich your database 14. Dont underestimate forms Jonathan Wuurman 05/06/1982 Man BrusselsPeople are willing to share butyou need to be trustworthy 15. It starts from day one 16. Tips to update formsPre-filling is keyGrab extra InfoLink it in allcommunication 17. You remember this ?ERPE-commerceWeb AnalyticsCheckout systemReportingDataMartTargetingCampaignManagementSMSSocialDirect MailDeliveryMobile ApppushE-mail Broadcast 18. This is Jonathan today 19. Its not Building trustBy sendingthe right messagewith the right contentthrough the right channelat the right moment in thebuying journeyKEY: Customer centricityBut its all about 20. Some examples 21. Raz*War campaign 22. Content based on habitsDo You remember Jonathan ? 23. Cross-selling But why? 24. He told us somethingClickedVisited siteBut did not buy 25. From clicks to scoringCline loves to shareon LinkedinShe is maybe asocialbaker 26. Print is still relevantFor Jean For Nicolasp. 26 27. Helpful technology 28. Simple trigger is already powerful 29. But what you really want is a scenario 30. THANK YOUIm present at stand C06, next to the coffee lounge 31. Scenario