actito mktg automation
TRANSCRIPT
ACTITO Marketing Automation Solution
Our Value Proposal
ACTITO The agile Relationship Marketing suite
We help our customersto capture business opportunities on the customer journey,
with the right mix of marketing automation technology and expert’s services
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RETAIL & FMCG
BANK & INSURANCE
MEDIA & TELCO
B2B & UTILITIES
AUTOMOTIVE & TRANSPORT
PHARMA
ACTITO enables the success of:
The new challenges of the marketing manager (CMO)
l Integrate the new & complex digital customer journey
l Switch to a data-driven & customer-centric marketing
l Find the right partners in strategy, creation & technology
l Become more agile by depending less on IT-resources & planning
l Solve the change management, within a ROI pressure context
Capture the business opportunities on the Customer Journey
Lead Generation
Lead Management
Welcome Programme
Cross-selling Programme
Loyalty Programme
ChurnManagement
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ACTITO, a marketing automation platformwith integrated marketing datamart (DMP)
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ERP
CRM
DataWarehouse
Cash registersystems
ReportingBI / MI
MarketingDatamart
Targeting
CampaignManagement& automation
SMS
Web analytics
Web interface
ACTITO scope : use Smart Data for Customer Centric marketing
DataMartmarketing
Campaigning
Scenario
Channels
DELIVER ...to the right customer
within the right channelat the right moment
the right content Template
Smart Data enrich the profiles
Profile dataDeclarative data
Behavioural data
Tracking
Scoring
Print SMS Web
Content
Purchase data
Generate personalized &relevant content
Broadcastwithin the right channel
External data
Targeting
Segmentation
Our collaborative partnership model
PMT**
APM*
SD
* APM = account & project manager** PMT = project manager technical
AGILE TOOL
PROGRESSIVE METHODOLOGY
DEDICATED EXPERTS TEAM
ACTITO, the agile enabler
A progressive build-up to customer centricity
A tool continuously adaptingto the marketers needs
Right Sourcing mode in addition to your skills
ACTITO, the agile Relationship Marketing Suite
Agile Building processes• start small – evolve on-the-go • easy & fast set-up • from pilot to automation
1to1 Pilot
Today
1to1 Continuous• AUTOMATE BEST
PRACTICES
• ROI-BASED INVESTMENT
• TEST STRATEGY FOR REAL
• MEASURE ROI
• FIND BEST PRACTICES
Your ACTITO Portal
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Data Manager
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Your Actual Customer View
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Let’s enrich this with behavioral Data, Aggregate Date, scoring …
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Let’s go further with deep segmentation
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Campaigner
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Journey Builder
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Analyst
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We integrate with the web journey
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We are a real Omnichannel Soltuion
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www.actito.com
The agile Relationship Marketing Suite.
Jonathan WuurmanACTITO Evangelist0032 477 47 43 [email protected]