digital disciplines: attaining market leadership through the cloud
TRANSCRIPT
Four Ways to Create Customer Value
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Information Excellence Solution Leadership
Collective Intimacy Accelerated Innovation
Information Excellence
Operational Excellence
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Source: Ford
Information Excellence
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Digital – Physical Fusion
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Source: Burberry
Asset-Light Processes
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Source: Uber
Exhaust Data Monetization
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Source: 23andMe
Dynamic, Virtual, Networked
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Source: Li & Fung
Solution Leadership
Product Leadership
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Source: Rolex
Smart, Digital, Connected
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Source: Apple
Adaptive Intelligence
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Source: Google / Nest
Upgradability
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Source: Tesla
Experiences
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Source: Disney
Transformations
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Source: Nike
Outcomes
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Gamification
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Source: Opower
Collective Intimacy
Customer Intimacy
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Collective Intimacy
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Source: Netflix
Collective Intimacy
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Traditional Innovation Accelerated Innovation
Cloud-Mediated Innovation
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Challenge
Solutions
??Solution
The Netflix Prize
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Source: Netflix
Innovation Networks
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Source: P&G
GE Flight Quest
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Source: GE
