attaining mobile recruitment enlightenment
DESCRIPTION
Discover why mobile is a critical environment for job seekers. Learn what they expect and what you can do to meet their needs.TRANSCRIPT
MOBILERECRUITMENTENLIGHTENMENT
mobile is HUGE
Do we REALLY need to cover the stats?
there are 6.8 billionpeople on the planet
5.1 billion of them owna cell phone,
but only 4.2 billionown a toothbrush.
The BIG INSIGHT from this…
Stats Like:
Forget about mobile phones – 2.6 billion people
DON’T BRUSH THEIR TEETH!
Yuck!
we get it: mobile is HUGE
I’m BIG in Japan.
It’s time to wake up and take action – NOW.
70% SEARCH FOR JOBSON MOBILE DEVICES
JOB SEEKERS ARE ALREADY SEARCHING ON
MOBILE
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STAT!
IN FACT - 31% OF GOOGLE
SEARCHES FOR THETERM ‘JOBS’ ARE ON
A MOBILE PHONE.CLICK H
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STAT!
AND NOW GOOGLE WILL DEMOTE SITES WITH A
BAD MOBILE EXPERIENCE
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STAT!
84 PERCENT OF THEM!84 PERCENT OF THEM!
JOB SEEKERS WANT MOBILE FRIENDLY
CAREER SITES
JOB SEEKERS WANT MOBILE FRIENDLY
CAREER SITES
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STAT!
72 PERCENT OF THEM!
THEY WANT CAREER OPPORTUNITY
MESSAGING TO COME TO THEM
THEY WANT CAREER OPPORTUNITY
MESSAGING TO COME TO THEM
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STAT!
And Yet …
Only 33% of Fortune 500 companies have
mobile-optimized career sites.
Just 3% offer a way to apply from a smartphone.
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STAT!
PHOTO © NBC
Job Seekers
have NEEDS.
55% want to receive alerts
whilemobile
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STAT!
45% want to apply forjobs
whilemobile
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45% want to track their application status
whilemobile
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32% would seek advice and references
whilemobile
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40 percent abandon the application process
if it isn’t mobile friendly
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WHAT DOES THIS MEAN?
THE RACE IS ON
MOST COMPANIES ARE LOSING
How you can win the mobile race
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QUICK AND TO THE POINT: Mobile users want to get information swiftly. Prioritize the content and activities that mobile job seekers need most.
SIMPLE NAVIGATION: Minimize the number of links and be ‘fat thumb’ friendly. Large, centered buttons with plenty of room around them helps reduce accidental clicks.
EASY READING: No one wants to squint or strain to read. Make sure your site can be read without pinching or zooming and use contrast between the background and text JOBS, JOBS, JOBS: Expose your opportunities in an easy to browse, career-specific and local-friendly manner. No one wants to scroll through 100 jobs on their phone.
STAY BRANDED: While space is limited, the small screen still has plenty of room for branding. Mobile doesn’t have to be generic – use it to extend your brand identity.
CLICK HERE TO
TWEET THIS
DECK!
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‘FOLLOW.’THANKS!
kevinbhawkins.comIntegrated Marketing Strategy, SEO/SEM, Recruitment, Random Discoveries, Pop Culture, and more
find me. social media.@kevinbhawkins
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THIS PRESENTATION FEATURES PHOTOS BY A NUMBER OF AMAZING PHOTOGRAPHERS – ALL WORKS, EXCEPT WHERE NOTED, ARE USED UNDER CREATIVE COMMONS LICENSING. BY USING AND ATTRIBUTING THESE IMAGES I HAVE STRIVEN TO ENSURE NO COPYRIGHT LAWS WERE BROKEN – BUT, HEY, IT’S THE INTERNET – SO, IF THE OWNERS LISTED HERE DON’T OWN THE RIGHTS TO THESE JUST LET ME KNOW. I’M SURE WE CAN WORK IT OUT.. -KBH
Credits/Sources
SLIDE 1, YOGA, RELAXINGMUSIC, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/83905817@N08/7676579466/
SLIDE 2, IPHONE, YERAY HERNÁNDEZ, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/YERAHG/512587812/
SLIDE 3, FRUSTRATION SETS IN, PAUL FISHER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/THETORPEDODOG/458336570/
SLIDE 5, TEETH & BEARD MUSIC., MIKAEL ALTEMARK, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/ALTEMARK/6086838714/
SLIDE 7, IPHONE-SCREEN-SHARING,MIKOGO, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/MIKOGO/5686936338/
SLIDE 8 + 14, SIESTA, ELIOT PHILLIPS, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/HACKADAY/431044053/
SLIDE 9, WHO'S BEEN USING MY PHONE?, CJ ISHERWOOD, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/ISHERWOODCHRIS/6912080969 /
SLIDE 10, ANDROID (CM6) NOTIFICATION BAR AND GOOGLE SEARCH WIDGET ON ROOTED HTC MAGIC 32B, PAULO ORDOVEZA, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/BROWNPAU/5920462129/
SLIDE 11, IMG_7171, NEON TOMMY, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/NEONTOMMY/6339544438/
SLIDE 12, ICED TEA AT GEORGIA'S ED YOURDON FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/YOURDON/2675323741/
SLIDE 13, VEERTIG PIZZA'S GRAAG! DAVID VAN DER MARK, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/D_VDM/8412843216/
SLIDE 15, FAIL, AMBOO WHO?, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/AMBOO213/4020584983/
SLIDE 17, I NEED A BEER, ANDY TEMPLETON, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/ATEMPLETONPHOTO/3331269749/
SLIDE 18, TEXT MESSAGE FROM MY SON, K4DORDY,FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/8593364@N06/3218584797/
SLIDE 19, CURRICULUM VITAE, THE ITALIAN VOICE, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/DESIITALY/2304874364/
SLIDE 20, HOTEL, ANIKA BACHHUBER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/13142544@N00/3313141136/
SLIDE 21, BETTER LUCKY THAN SMART 1, FRANK PIERSON, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/FRANKPIERSON/5920353453/
SLIDE 22, LEAVING LAS VEGAS, BILL DEBEVC, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/SSHAPHOTOS/2248086190/
SLIDE 23, THOUGHT, HENADZ FRESHPHOTO.RU, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/FRESH_PHOTO/3479598520/
SLIDE 24, WIN, PLACE, SHOW, PAUL KEHRER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/PAULKEHRER/3659279740/
SLIDE 25, THE WINNER OF THE THIRD RACE, PETER LAWTHER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/PEERLAWTHER/6533641423/
SLIDE 26, FACEBOOK LIKE, OWEN W BROWN, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/OWENWBROWN/4857593259/
SLIDE 27, COFFEE + BEIGNETS, KEVIN HAWKINS, ALL RIGHTS RESERVED