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digital dealer 18 - it’s not about likes it’s about sales

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It’s NOT Social Media it’s Social Commerce – It’s Not about Likes It’s about Sales KATE FROST & AJ MAIDA Kate Frost | Kate Frost Inc | President | [email protected] AJ Maida | Papa’s Dodge | Director Digital Marketing | [email protected]

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Page 1: Digital Dealer 18 - It’s Not about Likes It’s about Sales

It’s NOT Social Media it’s Social Commerce –  It’s Not about Likes It’s about Sales

KATE FROST & AJ MAIDA

Kate Frost | Kate Frost Inc | President | [email protected] Maida | Papa’s Dodge | Director Digital Marketing | [email protected]

Page 2: Digital Dealer 18 - It’s Not about Likes It’s about Sales

@katefrost_inc | @ajmaida

AJ Maida@ajmaida/[email protected]

Kate Frost@katefrost_inc/[email protected]

Page 3: Digital Dealer 18 - It’s Not about Likes It’s about Sales

TAKEAWAYS

• How to get sales from Social

• Ways to drive traffic to your website

• Types of content that works

• It’s called a strategy because you need to strategize

@katefrost_inc | @ajmaida

Page 4: Digital Dealer 18 - It’s Not about Likes It’s about Sales

STRATEGIZE

@katefrost_inc | @ajmaida

Page 5: Digital Dealer 18 - It’s Not about Likes It’s about Sales

STRATEGIZE

Page 6: Digital Dealer 18 - It’s Not about Likes It’s about Sales

CREATE CONTENT

@katefrost_inc | @ajmaida

BRANDING

Page 7: Digital Dealer 18 - It’s Not about Likes It’s about Sales

CREATE CONTENT

@katefrost_inc | @ajmaida

LOCAL NEWS

Page 8: Digital Dealer 18 - It’s Not about Likes It’s about Sales

CREATE CONTENT

@katefrost_inc | @ajmaida

MODEL SPECIFIC

Page 9: Digital Dealer 18 - It’s Not about Likes It’s about Sales

CREATE CONTENT

@katefrost_inc | @ajmaida

HOLIDAYS

Page 10: Digital Dealer 18 - It’s Not about Likes It’s about Sales

CREATE CONTENT

@katefrost_inc | @ajmaida

MEMES

Page 11: Digital Dealer 18 - It’s Not about Likes It’s about Sales

CREATE CONTENT

@katefrost_inc | @ajmaida

TRENDING

Page 12: Digital Dealer 18 - It’s Not about Likes It’s about Sales

CREATE CONTENT

@katefrost_inc | @ajmaida

INSPIRING

Page 13: Digital Dealer 18 - It’s Not about Likes It’s about Sales

CREATE CONTENT

@katefrost_inc | @ajmaida

CUSTOMER STORIES

Page 14: Digital Dealer 18 - It’s Not about Likes It’s about Sales

CREATE CONTENT

@katefrost_inc | @ajmaida

FUNNY

Page 15: Digital Dealer 18 - It’s Not about Likes It’s about Sales

GET IT SEEN

@katefrost_inc | @ajmaida

Page 16: Digital Dealer 18 - It’s Not about Likes It’s about Sales

ADVERTISING OPTIONS

@katefrost_inc | @ajmaida

1. Boosted Posts2. Polk Data – in or near market3. Custom Audience – email match

Page 17: Digital Dealer 18 - It’s Not about Likes It’s about Sales

BOOSTED POSTS

@katefrost_inc | @ajmaida

FUNNY

Page 18: Digital Dealer 18 - It’s Not about Likes It’s about Sales

BOOSTED POSTS

@katefrost_inc | @ajmaida

FUNNY

Page 19: Digital Dealer 18 - It’s Not about Likes It’s about Sales

BOOSTED POSTS

@katefrost_inc | @ajmaida

FUNNY

Page 20: Digital Dealer 18 - It’s Not about Likes It’s about Sales

CUSTOM AUDIENCE

@katefrost_inc | @ajmaida

FUNNY3 DAYS

160 CLICKS

.14 A CLICK

24 HOURS

41 CLICKS

.18 A CLICK

Page 21: Digital Dealer 18 - It’s Not about Likes It’s about Sales

POLK DATA

@katefrost_inc | @ajmaida

FUNNY

Page 22: Digital Dealer 18 - It’s Not about Likes It’s about Sales

GET LEADS

@katefrost_inc | @ajmaida

FUNNY

Page 23: Digital Dealer 18 - It’s Not about Likes It’s about Sales

GET LEADS

@katefrost_inc | @ajmaida

FUNNY

Page 24: Digital Dealer 18 - It’s Not about Likes It’s about Sales

GET LEADS

@katefrost_inc | @ajmaida

FUNNY

Page 25: Digital Dealer 18 - It’s Not about Likes It’s about Sales

TRACK GROWTH

@katefrost_inc | @ajmaida

FUNNY

Page 26: Digital Dealer 18 - It’s Not about Likes It’s about Sales

GROW LOCAL FANS

@katefrost_inc | @ajmaida

FUNNY

Page 27: Digital Dealer 18 - It’s Not about Likes It’s about Sales

GROW LOCAL FANS

@katefrost_inc | @ajmaida

FUNNY

Page 28: Digital Dealer 18 - It’s Not about Likes It’s about Sales

TRACK GROWTH

@katefrost_inc | @ajmaida

FUNNY

Page 29: Digital Dealer 18 - It’s Not about Likes It’s about Sales

GET STARTED!

@katefrost_inc | @ajmaida

FUNNY• Strategize

• Develop content

• Get it seen

• Track the results & adjust accordingly

Page 30: Digital Dealer 18 - It’s Not about Likes It’s about Sales

Kate

Full Name:

Company:

Job Title :

Email:

Kate Frost

Kate Frost Inc.

President

[email protected]

Share an important takeaway you received from this sessionusing hashtag #DD18 for a chance to win an iPad.

Aj

Full Name:

Company:

Job Title :

Email:

Aj Maida

Papa’s Dodge

Director Digital Marketing

[email protected]


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