How to execute effective contents and gain customer engagement

Content Engagement

Likes Comments Shares

Reactions

Platforms

Case Studies

Case Study- 1

Story of a Blockbuster Movie

Guess the Man?

Promotion Through Digital Platform

1,212,700 Views

Engagement on Social Media

Placed to Profile Picture

People started following “Ayna”

“Ayna” in the Field

Responses

Enormous response came from the

audience

Engagement Turns to Scarcity

Even our #1 all-rounder was unable to get the golden

tickets

Success Stats

Audience: Over 184,282

Box Office Collection: Over Tk. 21,352,337

Highest number for any Bangladeshi Film: 91 shows in 10 day

Occupancy: A record of 98.89% for 9 days

Balaka: Highest number of audience, 36,138; for the first time they are running 11 shows a day

IMDb: 9.8/10, highest for any Bengali movie

Case Study- 2

Journey of a Lifestyle App

WowBox

Features

Exciting Data Pack Offers

Games

Campaign & Contests

Traffic & Weather Updates

Lifestyle contents and much more……..

Journey

5-7 Daily Contents Free Games

Affordable Internet Data Packs with Free 20 MB Data

Everyday!

Journey

In October 2015, free 20 MB everyday offer was gone!!

Journey

People got angry and accused them!!!

Journey

Then they took a revamp approach!!

Journey

Started writing more contents to retain our users

Journey

We started to write 23+contents and kept a rotation

process.

Result

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2

4

6

8

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20,000

40,000

60,000

80,000

100,000

120,000

140,000

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Average Clicks No. of Contents

Social Media Campaigns

• Reach: 173,429 People

• Video Views: 40,114

• Likes: 2,421

• Comments: 76

• Shares: 148

From Social Media to Activation

Success Stats

600+ contents in a month

50,000,000+ content clicks per month

1 million+ daily users

40,000+ internet data pack have been sold daily.

10 million+ worldwide users

Case Study- 3

Tribute to a Rock Band

Approach

A music app from a leading telco brand tried to gather hundreds of artcell fans in one place to show tribute to their favorite

band by singing a song.

Objective

The objective was to spread Artcellismthrough Goosebumps

Responses

Success Stats

47,000+ People liked the video

15,000+ People shared this video

Over 1,600 commented on that video

622,000+ organic video views

Let’s Look Behind

Why People Engaged?

Digital PR & Celebrity Endorsement

Contents & Campaigns

A Tribute Video Fans

Thank You