digital communications showcase sydney - 5 march 2015 australian government success stories
TRANSCRIPT
Digital Communications Showcase
Sydney - 5 March 2015
Australian Government Success Stories
PAUL HODGSON
Swift Digital:Who are we, and what is the Suite?
2015 DIGITAL COMMUNICATIONS SHOWCASE
THE SUITESWIFT DIGITAL
RYAN HARRIS
Public Transport Victoria:Building and delivering a weekly
network communication
2015 DIGITAL COMMUNICATIONS SHOWCASE
TAKING INSPIRATION FROM LONDONPUBLIC TRANSPORT VICTORIA
2015 DIGITAL COMMUNICATIONS SHOWCASE
DESIGNING WITH COLOURPUBLIC TRANSPORT VICTORIA
2015 DIGITAL COMMUNICATIONS SHOWCASE
WEEKLY NEWSLETTER CAMPAIGNPUBLIC TRANSPORT VICTORIA
2015 DIGITAL COMMUNICATIONS SHOWCASE
WEEKLY NEWSLETTER CAMPAIGN – MOBILE VERSIONPUBLIC TRANSPORT VICTORIA
2015 DIGITAL COMMUNICATIONS SHOWCASE
FORWARD NETWORK UPDATESPUBLIC TRANSPORT VICTORIA
2015 DIGITAL COMMUNICATIONS SHOWCASE
CAPTURING SUBSCRIBERSPUBLIC TRANSPORT VICTORIA
MICHAEL CAI
Seniors Card NSWMaking the jump from print to digital
2015 DIGITAL COMMUNICATIONS SHOWCASE
DISCOUNT DIRECTORY AND COMPETITION CAMPAIGNSENIORS CARD NSW
2015 DIGITAL COMMUNICATIONS SHOWCASE
PREVIOUS PROCESSSENIORS CARD NSW
• Printing the Directory
• Setup of an online survey to capture emails and preferences
• Initiated conversation with us to see if we can automate and generate a series of unique Woolworth voucher numbers.
• Export collected survey results to pass to Service NSW
• The uploading of the collected data
• Manage the competition entries
• Update the Senior’s preferences and interests in the CRM.
Manual transfer of data
• Manual process, requiring administration time and prone to human error.
• No validation of Seniors Card memberships.
2015 DIGITAL COMMUNICATIONS SHOWCASE
IMPLEMENTED PROCESSSENIORS CARD NSW
CRM
Validate
2015 DIGITAL COMMUNICATIONS SHOWCASE
IMPLEMENTED PROCESSSENIORS CARD NSW
Woolworth’s Voucher
CRM
2015 DIGITAL COMMUNICATIONS SHOWCASE
PROCESS SUMMARYSENIORS CARD NSW
Seniors Card website
CRM integrated web form
Emailed Discount DirectoryPrinted Discount Directory
RYAN HARRIS
WorkSafe Victoria:Safety Soapbox: Perfecting the
opening hook
2015 DIGITAL COMMUNICATIONS SHOWCASE
SAFETY SOAPBOXWORKSAFE VICTORIA
2015 DIGITAL COMMUNICATIONS SHOWCASE
LET’S TALK NUMBERSWORKSAFE VICTORIA
40% 62%OPENED
Open RateENGAGED
CTOR Rate
2015 DIGITAL COMMUNICATIONS SHOWCASE
ABSOLUTE SHOCKERWORKSAFE VICTORIA
2015 DIGITAL COMMUNICATIONS SHOWCASE
PERFECTING THE OPENING HOOKWORKSAFE VICTORIA
1. Make it easy to recognise
2. Go for emotional impact
3. Incite curiosity
MICHAEL CAI
NSW Trade and InvestmentDeploying an online event
registration system
2015 DIGITAL COMMUNICATIONS SHOWCASE
CUSTOM DESIGNED MICROSITENSW TRADE AND INVESTMENT
2015 DIGITAL COMMUNICATIONS SHOWCASE
TRADE AND INVESTMENT’S NEW WEBSITENSW TRADE AND INVESTMENT
2015 DIGITAL COMMUNICATIONS SHOWCASE
AUTOMATED EVENTS CALENDARNSW TRADE AND INVESTMENT
2015 DIGITAL COMMUNICATIONS SHOWCASE
MULTI-PURPOSE INVITATIONSNSW TRADE AND INVESTMENT
2015 DIGITAL COMMUNICATIONS SHOWCASE
BRAND CONSISTENT REGISTRATION PROCESSNSW TRADE AND INVESTMENT
2015 DIGITAL COMMUNICATIONS SHOWCASE
LIST NURTURING EMAILNSW TRADE AND INVESTMENT
2015 DIGITAL COMMUNICATIONS SHOWCASE
EVENT RESULTSNSW TRADE AND INVESTMENT
RYAN HARRIS
Bureau of Meteorology:Consolidating threeplatforms into one
2015 DIGITAL COMMUNICATIONS SHOWCASE
THREE PLATFORMS INTO ONEBUREAU OF METEOROLOGY
Email MarketingPlatform
Event ManagementPlatform
Online SurveyPlatform
Three separate platforms
Email MarketingPlatform
Online SurveyPlatform
Event ManagementPlatform
One digital platform: The Suite
2015 DIGITAL COMMUNICATIONS SHOWCASE
EMAIL: CAMPAIGNS AND ALERTSBUREAU OF METEOROLOGY
2015 DIGITAL COMMUNICATIONS SHOWCASE
EMAIL: NEWSLETTERSBUREAU OF METEOROLOGY
2015 DIGITAL COMMUNICATIONS SHOWCASE
EMAIL: COMMUNITY/STAFF COMMSBUREAU OF METEOROLOGY
2015 DIGITAL COMMUNICATIONS SHOWCASE
EVENTS: STANDARDBUREAU OF METEOROLOGY
2015 DIGITAL COMMUNICATIONS SHOWCASE
EVENTS: NATIONAL CONFERENCESBUREAU OF METEOROLOGY
2015 DIGITAL COMMUNICATIONS SHOWCASE
SURVEYSBUREAU OF METEOROLOGY
2015 DIGITAL COMMUNICATIONS SHOWCASE
THE BEST PART?BUREAU OF METEOROLOGY
Email MarketingPlatform
Online SurveyPlatform
Event ManagementPlatform
One digital platform: The Suite One database,global reporting
=
MICHAEL CAI
NSW Office of Liquor, Gaming and Racing
Taking risks and tryingnew strategies
2015 DIGITAL COMMUNICATIONS SHOWCASE
LICENCE SPECIFIC EMAILSNSW OFFICE OF LIQUOR, GAMING AND RACING
Hotels, Clubs andOn-Premises
Limited – Multi-function Producer/Wholesale Packaged Liquor < 3 Packaged Liquor > 4 Packaged Liquor > 9 Survey Reminder
2015 DIGITAL COMMUNICATIONS SHOWCASE
EMAIL CAMPAIGN FOR SMALL BARSNSW OFFICE OF LIQUOR, GAMING AND RACING
2015 DIGITAL COMMUNICATIONS SHOWCASE
WHOLESALER/PRODUCER SURVEYNSW OFFICE OF LIQUOR, GAMING AND RACING
2015 DIGITAL COMMUNICATIONS SHOWCASE
PROJECT RESULTSNSW OFFICE OF LIQUOR, GAMING AND RACING
Multi-Touch / Multi-Channel Campaign Results
Touch #1 – First email
Recipients:
Responses:
Response Rate:
Campaign time: four days
1,864
182
10%
Touch #2 – Follow up email
Recipients:
Responses:
Response Rate:
Campaign time: five days
1,682
422
23%
Touch #3 – Phone call
Contacts:
Responses:
Response Rate:
Campaign time: one week
1,442
898
48%
PAUL HODGSON
Swift Digital:Choosing the right technology
partner and digital platform
2015 DIGITAL COMMUNICATIONS SHOWCASE
CHOOSING THE RIGHT TECHNOLOGY PARTNER AND DIGITAL PLATFORMSWIFT DIGITAL
1. What are your five key goals right now?
2. How do you foresee your needs changing in the next three to five years?
3. Will your branding requirements be addressed?
4. If you are considering a move from your current platform, how will data migration be managed?
5. How are the relevant data privacy laws addressed?
6. From a deliverability standpoint, does the technology have what it takes to ensure your messages get to your audience?
7. Is it easy to learn and use?
8. Is it an IT solution or a marketing communications solution?
9. How does support stack up?
10. What are the service level guarantees?
11. Will you be the big fish or the small fish?
12. Will this be a user/vendor relationship or a client/partner relationship?
13. What are your commitment options?
14. Is the solution mobile ready?
15. Does the solution talk to your CRM?
Thanks for attending.Please join us for lunch.