digital capabilities - warren miller entertainment digital... · 2019-01-07 · digital...

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DIGITAL CAPABILITIES WARREN MILLER AUDIENCE 58% Male 42% Female 56% Age 18-44 $116,997 Average Household Income PSYCHOGRAPHICS AVID SKIERS: 40% spend 20+ days per year on the mountain ADVENTURE SEEKERS: 45% will spend 5+ days on a ski vacation this year; 1 in 3 will take 5+ trips per year GEAR SAVVY: 75% prefer to purchase gear from a local retailer; 1 in 4 will spend $1,000+ on gear per season ACTIVE YEAR-ROUND: Backpacking/ Hiking (78%), Camping (75%), Running (53%), Biking (52%) WarrenMiller.com and its media platforms are the ultimate resource for our dedicated audience (70% of moviegoers come back to social year-after-year). Whether it is awe-inspiring ski photos, thrilling video footage, the latest gear or tour ticket information, our users find the rush they are looking for on WME’s digital platforms. Reach an audience of early adopters that are eager to carve their next turn with the below digital opportunities. SOCIAL MEDIA FACEBOOK: 172,000 likes TWITTER: 12,600 followers INSTAGRAM: 61,000 followers WARRENMILLER.COM Average Monthly Uniques: 75,000 Average Monthly Page Views: 290,000 E-NEWSLETTER SPONSORSHIP Reach a list of highly engaged subscribers with WME’s weekly E-Newsletters Subscribers: 185,000 Open Rate: 17.5% Clickthrough Rate: 1.5% CUSTOM EMAILS Send custom promotional emails to Warren Miller’s third party list (approx. 45,000 subscribers), All creative and HTML will be provided by client, WME to execute send For More Information, Please contact: Renée Geary, [email protected]

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Page 1: DIGITAL CAPABILITIES - Warren Miller Entertainment Digital... · 2019-01-07 · DIGITAL CAPABILITIES WARREN MILLER AUDIENCE 58% Male 42% Female 56% Age 18-44 $116,997 Average Household

DIGITAL CAPABILITIES

WARREN MILLER AUDIENCE58% Male42% Female56% Age 18-44$116,997 Average Household Income

PSYCHOGRAPHICSAVID SKIERS: 40% spend 20+ days per year on the mountain

ADVENTURE SEEKERS: 45% will spend 5+ days on a ski vacation this year; 1 in 3 will take 5+ trips per year

GEAR SAVVY: 75% prefer to purchase gear from a local retailer; 1 in 4 will spend $1,000+ on gear per season

ACTIVE YEAR-ROUND: Backpacking/ Hiking (78%), Camping (75%), Running (53%), Biking (52%)

WarrenMiller.com and its media platforms are the ultimate resource for our dedicated audience (70% of moviegoers come back to social year-after-year). Whether it is awe-inspiring ski photos, thrilling

video footage, the latest gear or tour ticket information, our users find the rush they are looking for on WME’s digital platforms. Reach an audience of early adopters that are eager to carve their next turn

with the below digital opportunities.

SOCIAL MEDIAFACEBOOK: 172,000 likes

TWITTER: 12,600 followers

INSTAGRAM: 61,000 followers

WARRENMILLER.COMAverage Monthly Uniques: 75,000

Average Monthly Page Views: 290,000

E-NEWSLETTER SPONSORSHIPReach a list of highly engaged subscribers with

WME’s weekly E-Newsletters

Subscribers: 185,000Open Rate: 17.5%

Clickthrough Rate: 1.5%

CUSTOM EMAILSSend custom promotional emails to Warren

Miller’s third party list (approx. 45,000 subscribers), All creative and HTML will be provided by client, WME to execute send

For More Information, Please contact: Renée Geary, [email protected]