digital analytics: nonprofit necessity | accenture · data-driven culture, determining how to use...
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NONPROFIT NECESSITY
DIGITAL ANALYTICS:
SET YOURSELF APARTNonprofits face:• Complex Coordination
• Challenges to Fundraising Potential
• Technology Explosion
To survive, nonprofits must streamline and distinguish themselves
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Using analytics is highly effective when it comes to efficiency, but you must change mindsets to encourage organizations to adopt these tools
DATA AND ANALYTICS: UNTAPPED POTENTIAL
Source: Accenture Digital Adoption Report, 2016
Among nonprofits that use data and analytics, 83% see significant efficiency gains. Yet only 39% have taken up data analytics tools/resources.
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Price per GB of data storage drops by 90% every 5 years
Powerful solutions can be purchased through flexible and affordable as-a-Service models
Open-source and cloud-based platforms are reducing the cost of processing and storing data
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What’s holding you back? It shouldn’t be technology
When I arrived in 2014, we had 5 different databases and none of them talked to each other. We have consolidated our data into one location and are able to focus our efforts in a more streamlined way.
Anne-Marie GreyExecutive Director and CEO, USA for UNHCR
VANISHINGBARRIERS
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There is a fear about just using analytics, and thinking that everything is just a number. People are uncomfortable with that because it doesn’t pick up the whole story. You really need to look at the right numbers, and need to balance perspectives.
The real challenge is creating a data-driven culture, determining how to use and synthesize data effectively and meaningfully. And it doesn’t end. We are constantly utilizing the data to test new ways of reaching supporters.
Anne-Marie GreyExecutive Director and CEO, USA for UNHCR
Courtney Brown, PHDVice President of Strategic Impact, Lumina Foundation
CHANGE MINDSETSCHANGE OUTCOMES
Technology is just the enabler. The value of analytics lies in tackling key questions, including:
• How can we show the impact of the work we have supported?
• How can we empirically show that our efforts tipped the scales?
• How can we make better use of our limited resources?
• What are trying to change, achieve or implement?
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There has to be clarity in the questions we are asking and why.
F. Deming LoveVice President, Digital Strategy, Federal Reserve Bank of Philadelphia (Formerly with The Pew Charitable Trusts)
ASK THE RIGHT QUESTIONS, UNDERSTAND YOUR GOALS
BUILD MEASUREMENTS IN UPFRONT
What’s going to be driving our metrics is referring back to our strategy statement, and making sure we are able to measure where we want to be.
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Dan SchoenfeldDirector of Grants and Impact Administration, Knight Foundation
START BIG—OR SMALL Nonprofits can use everyday office software to understand and analyze the most basic data
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Jacob HeraldPresident and Chief Executive Officer, GuideStar
One piece of advice: get started! Microsoft excel is great. Use it! Compile data in one place to facilitate having the right discussion.
DON’T STAND STILL
Courtney Brown, PhDDirector of Strategic Impact, Lumina Foundation
Analytics are not set in stone—they should be living, breathing and constantly reassessed to make sure they are providing the information needed.
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SELF-ASSESS YOUR PROGRESS
ACCENTURE NONPROFIT ANALYTICS MATURITY MODEL
NOVICES
LOCALIZED
CENTRALIZED
LEADERS
ANALYTICAL
IMP
AC
T O
N O
PE
RA
TIO
NS
& M
ISS
ION
MATURITY
• Reactive
• Rudimentary Vision
• No Clear Ownership
• Focused Use Cases
• Standardized Data
• Mostly Manual
• Some analytic roles
• Shared Toolset
• Centralized Data
• Defined Data Governance
• Historical-based
• Broad Use of Toolsets
• Supports Unstructured Data
• Visualization
• Drives Process Improvements
• Staff Extracts Insights
• Data Culture
• Organization-wide Tools
• Shapes Programs
• Predicts and Prescribes Outcomes
• Scalable and Robust
• In-house Expertise
No matter where you are, make the commitment now to start the journey to become an Analytics Leader
BASIC DESCRIPTIVE DIAGNOSTIC PREDICTIVE PRESCRIPTIVE
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CONTINUOUSLYREFINE AND EVOLVE
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Dan CardinaliPresident and CEO, Independent Sector
Be careful of how fast you work through this data analytics maturity continuum. The timing should be right. Too soon, and it can tell a daunting story. On the flipside, you should never underestimate the capability of practitioners to change to do what’s right. Facts can be incentive to move forward.
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EVERY NONPROFIT CAN USE ANALYTICS TO ACHIEVE BETTER OUTCOMES
Project 8
ONE OF THE FIRST “DATA COLLABORATIVES”
SUPPORTS EIGHT COUNTRIES AND 30+ ORGANIZATIONS
HOUSES 215+ ROWS OF DATA
BUILDS NETWORKS AROUND COMMON GLOBAL CHALLENGES
From small independent charities to large foundations
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ENHANCE YOUR JOURNEY
PINPOINT THE TARGET OUTCOMES
GET SUPPORT TO UNDERSTAND THE TOOLS
DON’T BE AFRAID TO FAIL
SHARE, COLLABORATE AND SCALE CHANGE
Maintain an open mind
Be ready to fail fast, and reboot to try again. Some tools may work better than other. When diving deep into the benefit of analytics, you may need to face some internal truths about the outcomes of funded programs or ways of working that need change.
Be clear about your end goal
Are you aiming for higher operational efficiency? Greater beneficiary reach?
Look internally and externally
Grantees, grantors and those working in the social impact space can streamline efforts globally by creating a baseline standard for reporting.
Digital analytics are here to stay
Grantees, grantors, innovators, data geeks and creatives must work together and be open to sharing methods, data and results to enhance social impact initiatives and causes around the world.
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We are looking at using data and information responsibly to drive our decision making—and we are being good stewards of our funds because of that.
Courtney Brown, PhDVice President of Strategic Impact, Lumina Foundation
WHAT WILL YOUR ORGANIZATION ACHIEVE?
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WHAT WILL YOUR ORGANIZATION ACHIEVE?
Anne-Marie GreyExecutive Director and CEO, USA for UNHCR
Dan CardinaliPresident and CEO, Independent Sector
Over a seven-year period, we accrued $85 million
with 25 percent more efficiency, 25 percent
increase in students served, and 35 percent
graduation rate increase. We used data-driven
process in student outcomes and operations. The
ROI was a product of a virtuous cycle. I do believe
that data in the absence of story are dead on
arrival.
We needed to figure out who we needed based on what we needed to know. The manner in which we collected data affected every person in the organization. We brought in experts to guide us. But once we started, our analytics efforts allowed us to move faster and smarter. We also had the support of board and staff. More data was more justification. We invested $4M over 2 years and the returns were impressive.
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LET’S GET GOING NOW
CLICK TO LEARN MORE ABOUT DIGITAL ANALYTICS TO BUILD YOUR INTELLIGENT NONPROFIT ENTERPRISE
MARTY RODGERSManaging Director, Nonprofit Group
AMIT PATELAssociate Director, Nonprofit Group Lead
ANGELA JHANJIStrategy Manager, Nonprofit Group
ELAINE TURVILLEManaging Director, Nonprofit Group
Learn more at accenture.com/nonprofitanalytics
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ABOUT ACCENTURE’S NONPROFIT GROUPBeyond our commitment to our clients is our dedication to improving the way the world works and lives. The social sector is extremely diverse, encompassing mission service nonprofits, cultural institutions, foundations, associations, multilaterals, and others. Accenture helps clients throughout the sector, combining our industry leading services and expertise derived from our work with leading commercial companies and governments—and applying this unique skillset to address the particular challenges confronting the social sector. We help our nonprofit clients to transform their mission, unlock their digital potential, and enable improved service delivery. The result is unparalleled: enterprise-grade strategy and operations applied to accomplish the mission better, faster, and more effectively.
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