Digipak Analysis

Jonathan Vander

Blink 182 (Take off your pants and jacket)• This is the digipak for Blink 182’s fourth studio album take off your

pants and jacket to make the album more desirable to their fans the band decided to use three different CD designs so that their target audience would buy the album multiple times the three images on the CD are a plane (take off) a jacket and jeans each image represents part of the albums title. Each album gave fans two CDs one with the songs the other was a bonus DVD, the front panel of the album shows cartoon renditions of the band playing their instruments, bright colors are used on the front cover which breaks the convention as most rock albums use dark colors the song booklet follows convention more as it has a black background with the only colors being the colors of the CDs.

• The poster for take off your pants and jacket is very similar to the albums lyric booklet and three CDs showing there is a reoccurring theme to this album the colors images and layout also show that the poster is linked to the album as the plan the jeans and the jacket are all exactly the same as the disks the colors are similar as they have been made darker to stand out more on the poster and the band name and album title are the same .

The Gorillaz (Demon Days) • The album artwork of the gorillaz depicts each animated member of the band in

their each individual square each square is the same length color and size making it seem as each member is valued equally until it is opened to reveal a larger image of the lead singer of the band perhaps connoting that he is the leader of the band.

• The bottom two images depict little images of the band as well as the track titles and numbers perhaps to draw in an audience as they would be interested to see what scenarios that the band choose to use in their music videos.

• The poster is a direct copy of the front of the al bum with each of the band members encased in a square with the band name written out in graffiti possibly to imply that they are new and rebellious the title on the other is written in neat clean font so that people can see the title clearly

Foo Fighters• This is the digipak for foo fighters first album which is also called foo fighters the

digipak is quite plain perhaps to suggest that it isn't the album cover you should be interested in but the music this is shown for the whole album as in the first image is plain white except for the four images on the front which may catch some peoples attention. The second image is of the back of one of the band members heads with the bands logo tattooed on the back of his neck this is to highlight the bands symbol and to make sure it remains in the target audiences mind, the third image lists the track list again it is plain except for two small images, the fourth image is of the band playing their instruments this is stretched over two boxes perhaps to give the band a more professional and unique image the final box houses the CD it is quite colorful with a blue swirl going round the middle of the case.

• the poster for the image is also very plain depicting each band member as with the fun album no band member is highlighted as the front runner meaning that each member is valued equally.

Fun. (Some nights)fun Are an indie pop band that shot rainbows to fame with their single “Some Nights ”. The album of the same name has a very distinctive style of their digipak artwork, which makes Funs. Digipak look more striking and original so it with monochrome pictures in the background slashed with bright red as in stands out indie pop albums use bright colors for out the digipak also uses images of the band members taking a as they were a relatively unknown when this album was released and also as it is a convention of indie pop albums to have images of the band on the front, although none of the band members are highlighted as the front man showing that all band members are valued equally. The front of Funs. Digipak shows a robotic reaching for the title of the album. The color scheme remains throughout the digipak with the track listing on the back being encased in red or white boxes with a monochrome background the inside cover shows a picture of the band all wearing black suits none of the members are highlighted as the front runner showing that all band members are equal the forth image shows a voyeuristic woman this image may have been used to attract Funs. Main target audience which is teenage boys the same image that was on the inside cover was used to house the cd only this time it is the image is in red which follows the color scheme the final image shows two people walking on the beach.The poster follows the same color scheme as the digipak.

Rihanna (Loud)• The cover for Rihanna’s album Loud follows the conventions of a normal

pop artist with a close up of Rihanna’s face. This is because they want to use her face as the selling point of the album. Since she is well known if you spot her face in the store you will immediately know who’s album it is and if you’re a fan you would buy it. The use of bright colours works well for the cover as it’s a pop artist and you get the feel that is a cheerful, bright album which would want to make you buy it. The typography for her name is quite simple, her name is very small at the top and not so easy to read however because you can see her face, her name wouldn’t really matter as everybody knows the artist because of the image. Making the word ‘LOUD’ larger than the artists name was a smart idea and it because people relate the loud things to something big and also the albums name is more important than the artists. The back is different and doesn’t follow conventions since it doesn’t show a track list or any information. This could be her trying to innovate the way digipaks are created. The inside also doesn’t have any information just another picture of her lying in roses. The colour of the roses link well with her hair and this could have been used to make people begin to relate roses to her whenever they see them. The CD’s again doesn’t have any information but just bright colours which link well to the genre of music. The poster has a bit more information than the album cover this is probably because more people will see the poster and will need to know what it’s about. Similar to the cover it just has a picture of her on it. This is again to sell her image as it is a well known one. The text for her name is bigger but still not so easy to read. I like the idea of using the artist as a selling point because it works well and can get you more sales.