Analysis of Digipaks.

By Laura Pound

Katy Perry Digipak.

Analysis of the Katy Perry digipak:• When looking at the Katy Perry digipak of the album, ‘teenage

dream’, it related to the genre of music in which it is part of and shows the audience that these songs are not very serious and is more on the fun side, due to the colours and images used, for example: baby pinks and blues are a connotation of a girly girl.

• The CD’s are even designed as sweet foods such as a doughnut and a lolly pop, showing that it is targeted at a more girl based audience, and shows what the album may include within the lyrics. The clouds being a connotation to candy floss on the front cover also shows the representation of sweets. This could also show she ideology as a singer, sweet and all about having fun, not taking life too seriously.

Rihanna Digipak.

Analysis of the Rihanna digipak:• On first observation the digipak of Rihanna’s album ‘Loud’, the

continuous use of the image of roses through the whole pack shows the connotation of love and desire, which could show to the audience that the songs included could be about love. The way in which Rihanna is pouting in her image of the cover could relate and connote further that her songs could also be quite sexual within the album; with even the discs have the images of roses on them. The colours used also show the idea of lust as all the roses are red, Rihanna’s hair and lips are also red.

• The type face/typography used is very simple on this digipak, maybe being a connotation that everything in this album is simple and straight to the point.

• I think this digipak would target its target audience do to the images and colours used, the colour effect of the image gives a slight ‘vintage’ feel that is in fashion at the moment, showing that she is appealing to a modern audience, she target audience.

R Kelly Digipak.

Analysis of the R Kelly digipak:• When looking at the DigiPack of R Kelly the codes and conventions of the design

shows that it is representing an R 'n' B genre of music. This is shown due to the Urban images in which are added to the cover of the DigiPack, the images are in sepia image showing that they aren't bright and colourful as other genres such as pop. The images are also seen as him coming over as quite aggressive by the way in which he is posing and appearing within the photographs, this also connotes the idea of power, traditionally found within rap or R 'n' B music genre. The lighting in the photographs are also very dark with could connote mystery or even danger, which again is normally associated with R 'n' B music, showing that this digipack relates very well with its chosen genre.

•The colours used within the Pack allow it to stand out and be eye catching to the audience, these colours also connote the idea of danger, which is targeted to the attention of the target audience for this artist. The continuous use of printing the 'R' over the cover shows who the artist is being advertised on the different sides of the DigiPack so they are able to know how the artist is in which is contained in the pack.