Digipak Planning

I found this digipak layout online and it represents how I would like my digipak to look. It is a simple layout but involves all the key qualities needed to be successful in selling the album.

The front of the digipak will consist of a bold image of my artist with the album title and artist name bold above the image. This is important as the image needs to catch the viewer’s eye, and the album title and artist name need to be memorable and also stand out against other albums on a shelf.

CD design is also a very important aspect of a digipak. The CD should have a unique design on the front so that when you open up the digipak you can see yet another bold piece of artwork on the CD. Many new albums these days have a unique CD design

and it is a definite selling point. Design is so important as it is the design that will challenge or sell the artist and make the genre clear.

The back of the digipak will consist of the song list and an image of the artist again or a design. The song list should be clearly labelled with numbers.

Inside of the digipak there will also be a short piece of information about the artist and the inspiration behind the album.

Examples:

These are two typical digipaks for Joss Stone. The song I am filming is Super Duper Love which is from her album The Soul Sessions. I have been studying her albums for inspiration because although I want my digipak to be original, I also wish to take inspiration from these designs.

This is another digipak I will take inspiration from. There is some very natural and unique shots of the artist. The artist name and album title are clear and there is a very promising CD design. It is important to get inspiration as it gives you good ideas for your own work.