digibury: deconstructing the internet of everything
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Victor Newman is a Visiting Professor in Knowledge and Innovation Management to both Greenwich and OU Business Schools and Cranfield University. In his talk, Victor outlined the missing “blue ocean” strategy calculation in the Internet of Everything; one that involves innovative integration of technology around the user.TRANSCRIPT
Blue Ocean trumps Red Ocean in Cisco’s Internet of
Everything WorldVictor Newman
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It’s big: $19T Red Ocean
Value-at-Stake
Connectivity will deliver new
efficiencies in legacy transactions
You will need to buy lots of our internet
plumbing!
“If I had asked people what they wanted, they would have said: faster horses!”
If it doesn’t fit: we don’t do it
In 2010, Henry Chesbrough noted that the products that successfully made it out of Xerox’s Palo Alto Research Centre to market were those that fitted Xerox’s current business model
And that those products that could not be made to fit Xerox’s business model had to leave or were extracted by innovative entrepreneurs like Steve Jobs who were capable of designing and building innovative business models.
Innovative ideas aren’t the issue, the real problem is building a development and value architecture around the new idea
Technology pinch-point/ bottleneck
Mobile Telecoms
Tele Diagnostics
General Practitioners
Pharmaceutical Suppliers
Health Insurer
Value proposition: ability to anticipate
and take out the social & economic costs (and
emotional stress) of immune system
collapse in key workers
CVA Example: Patient Vulnerable Immune System
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Towards a Balanced Red-Blue Portfolio?
• The potential internet of everything is bigger than Cisco realizes.
• the real IoE opportunity is not about selling internet plumbing, and irradiating consumers with electro-smog, but about becoming internet brokers and architects of new types of transaction.
• Whoever does this first, and second will determine the future IoE shape.
• Exploiting the IoE will need a portfolio that includes both red and blue architectural skills.
Questions?Professor Victor [email protected]@gre.ac.uk