diffusion of technology
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CourseSitesand Its DiffusionJohn R. Smith, III
Walden University
EDUC
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Introduced in 2011
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Opening Education
During the past
decade, the world hasbecome wide open for
learning.Curtis Bonk, April 2012
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Versatility in the Classroom
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Stages of Innovation Diffusion
NEED
DEVELOPMENT
RESEARCH
COMMERCIALIZATION
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MEETING THE NEED
Increased global
society and theincrease ineducation across
distances
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Increased Need
Roughly half of the 4,500 brick-and-mortarcollege and universities now have online
programs.
Of more than 18 million U.S. collegestudents, 3.9 million were enrolled in atleast one online college course in fall
2007, an increase of 13% from 2006.Traditional on-campus enrollmentincreased 1% over that period.
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Research and Development
Free and flexible
Customizable
Use friendly
Promotescollaboration
Promotestechnology use in ameaningful way
Promotes learningoutside of theclassroom.
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Research BringsAbout Concerns
Concerns aboutcomplexity
Increased workloads
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ClassroomConcerns
Number ofcomputers forstudents
Internet access athome/ outside ofschool
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Commercialization
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Process of Commercialization
within Our School System
Packaging
1. Surveys2. Creatingusage policies
Marketing & Distribution
1. Making thepublic aware
2. Professionallearning plans
3. Community-wide seminars
Implementation
1. Mass teachersign-up
2. Full scale
implementation
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From Knowledge to
Implementation
Knowledge
Persuasion
Decision
Implementation
Confirmation
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Timeline of Usage
54,542Instructors
12,573Institutions
159Countries
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Recognizing Potential
Change Agents
Identify andemployinnovators andearly adopters
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How Can we ConvinceOthers?
Relative Advantage: Technology that willimprove instruction and employ research-
based pedagogy Triability and Complexity: Provide
teachers and support staff theopportunity to try the technology andunderstand the simplicity of the program
CONVINCE EARLY MAJORITY, LATEMAJORITY, AND LAGGARDS
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Roles of a Change Agent
Recognize how aninnovation can
improveproduction.
Initiate theproblem solving
sequence
Provide opinions topeer groups and
support staff Role of trouble
shooter andmechanic
Help bring aboutCritical Mass
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CRITICAL MASS
The point of no
return when an
innovation is wellon its way to full
adoption.