diesel engines - university of michiganumtri.umich.edu/content/paulo.matos.fiat.brazil.2012.pdf ·...
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BRANDS
COMPONENTS
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FIAT GROUP IN LATIN AMERICA
Diesel engines
LCV
Light and Heavy trucks
SETE LAGOAS
Agricultural machines and parts
SÃO PAULO / SOROCABA
Distribution
Trucks
Exhaust systems
Cars and engines
CÓRDOBA
Agricultural machines (2012)
Distribution
BUENOS AIRES
Distribution
Production systems and industrial administration
Suspension
Cast iron components
Cars, engines and LCV
BETIM
Suspension
LAVRAS
Suspension, engine control and electronics
HORTOLÂNDIA / SANTO ANDRÉ
Car lights
Construction machines
CONTAGEM
HQ of Fiat do Brasil
Administrative services
NOVA LIMA
Light and heavy vehicles
VENEZUELA
Cars
Tractors, harvesters and transmission Engines
Maintainance
CURITIBA/CAMPO LARGO
Cars
GOIANA – PERNAMBUCO (2014)
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Net Revenue R$ 36,6 BI
Companies 16
Direct Jobs ~40.000
Factories 16
R&D Centers 8
FIAT GROUP IN BRAZIL – 2010 RESULTS
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R$ 10 BILLION 2011-2014
INVESTIMENT IN BRAZIL
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FIAT AUTOMÓVEIS - BETIM
Total Area 2,250,000 m2
Indoor Area 701,696 m2
Annual Capacity 790,000 VEHICLES/YEAR
Production 746,472 UNITS IN 2010 = 1 VEHICLE EVERY 20’’
Jobs (direct e indirect) ~30.000
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2011 BRAZILIAN MARKET – AUTO + LCV
FIAT 22.0%
VW 20.4%
GM 18.5%
FORD 9.2%
FRENCH 10,8%
JAPANESE 9,2%
KOREAN 5,6%
OTHERS 4,4%
754,276 vehicles sold
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Image of a young, lively and innovative automotive company: • Fiat is recognized as an expert in small, light, compact and economical cars as well as in Light Commercial Vehicles. This position is modern and absolutely in line with environmental trends;
• 10th YEAR LEADERSHIP in passenger cars and light commercial vehicles;
• Communication strategy - smart / fun / intelligent advertising;
• Fiat is recognized as a Brazilian Brand with an Italian Design.
FIAT BRAND IN BRAZIL
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Minivan
Medium Hatch
Multivan
FIAT AUTOMÓVEIS – RANGE OF PRODUCTS
Sport hatch Station wagon
Compact Sedan
Large Sedan
SUV
Imported Cult
Imported
Light Commercial Vehicles
Large Van
Compact Hatch
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LATEST LAUNCHES
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AWARDS 2012
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TECHNOLOGY AND DESIGN
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TECHNOLOGY AND DESIGN
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FIAT CONCEPT CAR TECHNOLOGY AND DESIGN
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http://www.fiatmio.cc
TECHNOLOGY AND DESIGN
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FIAT AUTOMÓVEIS - SALES
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Outside Minas Gerais state Inside Minas Gerais state
Just in Time 150km
BH
Betim
SUPPLY CHAIN
2010 PURCHASING/YEAR
30%
70% 20%
1990 PURCHASING/YEAR
80%
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BRAZILIAN MARKET
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
1998 2000 2002 2004 2006 2008 2010 2012
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
1998 2000 2002 2004 2006 2008 2010 2012
0%
5%
10%
15%
20%
25%
30%
35%
40%
1998 2000 2002 2004 2006 2008 2010 2012
0%
5%
10%
15%
20%
25%
1998 2000 2002 2004 2006 2008 2010 2012
Production Exportation
% Exportation
% Importation Sales Importation
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BRAZILIAN AUTOMOTIVE INDUSTRY
Competitive scenario: • Open market since 1992 • Increased competition
Local manufacturers
Nº of models offered
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Ratio inhabitant / vehicles
Country Total number of
vehicles (million)
inhabitant / vehicles
USA 247,3 1,2
Japan 75,7 1,7
Germany 44,0 1,9
United Kingdom 35,4 1,7
Italy 40,4 1,5
France 37,0 1,7
Spain 27,2 1,6
Canada 20,5 1,6
Argentina 8,3 4,8
Brazil 27,5 6,9
Large potential for market growth
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There is a little bit of Fiat IN THE LIFE OF
EVERY BRAZILIAN
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