diesel
TRANSCRIPT
A1.PERU Omar Vite A1.PERU
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10 TENDENCIAS
h"p://www.slideshare.net/PSFK/ps5-‐presents-‐future-‐of-‐retail-‐report?from=ss_embed
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1. World as retail experience. 2. Pre-‐view shopping. 3. Tablet enable service. 4. Selling the ideal. 5. Every store as flagship. 6. Complementary curaPon. 7. Resolving decors. 8. Taking the store to the costumers. 9. Instant show and tell. 10. Group clout.
h"p://www.slideshare.net/PSFK/ps5-‐presents-‐future-‐of-‐retail-‐report?from=ss_embed
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DIGITAL RETAIL EXPERIENCES
h"p://www.slideshare.net/PSFK/ps5-‐presents-‐future-‐of-‐retail-‐report?from=ss_embed
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1. Engaging shop windows. 2. Ambient in-‐store interacPon, engagement,
entertainment. 3. Providing a richer product experience. 4. Digitally supported sales consultaPon and advice. 5. The evoluPon of the fi]ng room. 6. FacilitaPng social shopping: ge]ng a second
opinion in real-‐Pme. 7. Before you leave: digitally-‐enabled value adds.
h"p://geoffnorthco".com/blog/2010/06/digital-‐retail-‐experiences-‐opportuniPes-‐and-‐trends/
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4. Digitally supported sales consultaPon and advice
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DIESEL GINZA INTERACTIVE MIRROR
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Caso: Diesel Ginza InteracPve Mirror Anunciante: Diesel Fecha: 2010
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En la Penda Diesel en Ginza fue diseñado un espejo interacPvo para mejorar la comunicación entre el vendedor y el
comprador. Una cámara digital toma fotos de hasta seis cambios, permiPendo así que
el vendedor y el comprador puedan compararlos.
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A1.PERU Omar Vite