diesel
DESCRIPTION
DIESEL CampaignTRANSCRIPT
“GET IT RIGHT” :DIESEL CAMPAIGN
F/W 2009
who we are
•Based in San Francisco
•Danielle Guttman: Account Director
•Lilian Lu: Art Director
•Stella Jin Sun Park: Copywriter/ Planner
what we are
•a small artsy, independent advertising agency
•privately-owned, despite increasing propositions by many of the world’s largest ad agencies to acquire our company
•pride in our creative values and artistic visions, which might be compromised by profit-driven corporations
what we have done
what we have done
what we have done
what we have done
what we will do
strategies for DIESEL
•be honest– DIESEL is not for everyone
•previous ads = too conceptual, abstract
•get real with your consumers!
•everyday jean-wearers, who don’t “get it right”
•web interaction with consumers
Q & A