diamond clothing

8/10/2019 Diamond Clothing

1/14


2/14

PRESENTER

FARAH NAJWA BINTI ASNAN

NURUL NASIRAH BINTI NOMAN

IZATUL AINI BINTI AYOB

NADHIRAH BINTI SALEHUDDIN

AISHAH BINTI MOHAMAD ZAFIR

NAJWA BINTI MISRI


3/14

ORGANIZATIONAL CHART

DIRECTOR

FARAH NAJWA BINTIASNAN

HUMAN RESOURCEMANAGER

NADHIRAH BINTISALEHUDDIN

FINANCIAL MANAGER

AISHAH BINTIMOHAMAD ZAFIR

MARKETINGMANAGER

NAJWA BINIT MISRI

IT MANAGER

IZATUL AINI BINTIAYOB

ASSISTANTDDIRECTOR

NURUL NASIRAHBINTI NOMAN


4/14

INTRODUCTION

Diamond clothing is a clothing brand

that purely focusing on helping

students of UiTM Kampus BandarayaMelaka (KBM) and to ease them

finding their corporate attire and

other UiTM merchandise. Diamond

clothing was founded in 2013 by a

group of young entrepreneurs.

Diamond means unbreakable and it

defines the friendship of these

entrepreneurs.


5/14

MISSION AND VISION

MISSION

-Nurture students of UiTM to wear

corporately and always wear proper attire.

VISION

-Encourages students to instill theprofessionalism in their daily life to prepare

for work environment.


6/14

OBJECTIVE

To facilitate students to make orders for

corporate clothes, t-shirts and accessories.

To nurture students to wear proper attire

To ease them finding corporate attire, t-shirts

and accessories of UiTM Melaka KampusBandaraya


7/14

PRODUCTS OFFERED BY

DIAMOND CLOTHING

CORPORATE SHIRT LANYARD T-SHIRT BUTTON BADGE


8/14

BUSINESS MODEL

VALUE PROPOSITION

-The easiest ways for students to find their needs

-Services that gathers all associations corporate

shirts, t-shirts and accessories. REVENUE MODEL

-Sales revenue model : a company derivesrevenues by selling product and services.

-Advertising revenue model - make an advertisingof other company in our website

-Affiliate revenue model a company make acollaboration with the supplier


9/14

BUSINESS MODEL

MARKET OPPORTUNITY

-Marketspace: UiTM (Melaka) Kampus

Bandaraya.-Target Segmentation : Students from

different program.


10/14

BUSINESS MODEL

COMPETITIVE ENVIRONMENT

-Direct competitors eg : ERA GEMILANG

Company that sell products and services

that are very similar and in the samemarket segmentation.

COMPETITIVE ADVANTAGE

-First-mover advantage - being the first

company that gather all association

corporate shirts, t-shirts and accessories.


11/14


12/14

BUSINESS MODEL

ONLINE ADVERTISEMENT

-Banner Advertising :


13/14

BUSINESS MODEL

ORGANIZATONAL DEVELOPMENT

-Director : make a decision issues that had beendiscussed by top management

-Assistant director : assist director to make a

decision-Human Resource Manager : focus on the humanrelated work force

-Financial Manager : manage the financial of thecompany

-Marketing Manager : plan how to market companyproduct

-IT Manager : upgrade website and information


14/14

CONCLUSION

As a conclusion, we ensure the best quality for our

beloved customer with in the shortest time and suitable

price. We are on our ways to make Diamond Clothing

market covered the whole branches of UiTM in order tomakes everything as simple as one, two an three for

students.

So, lets visit our websitewww.diamondclothingdc.wix.com/diamondclothing

diamond clothing

Documents