DIABETES RISK REDUCTION APPLET’S PREVENT DIABETES THROUGH PHYSICAL EXERCISE AND HEALTHY NUTRITION!

INNOVATIVE DIABETES RISK REDUCTION APP▪ The Challenge

▪ Survey Results – What do our customers say?

▪ Our Solution Our Targeted Customers Our Value Proposition How will we Operate? Who will we Partner with? What will our Key Activities be? How will we Communicate with our Customers? What are our Key Resources? What are our Revenue Streams? What is our Cost Structure?

THE CHALLENGE – MORE OBESE CHILDREN, THE GREATER THE RISK OF DIABETES

▪ The key challenges we found were that, the more overweight children are, the greater the risk of Diabetes.

▪ Nearly 1 in every 3 American adults is obese & almost 2/3 are overweight.

▪ More, seriously, Obesity is continuing on the rise.

▪ Recently, the US Surgeon General has declared Obesity in children & adolescents in the US – an EPIDEMIC.

▪ Adolescents are being diagnosed with type 2 Diabetes at an alarming rate! Some of the reasons for this trend is a lack of physical activity & increased consumption of fast foods that are high in calories & fat.

WHO ARE OUR TARGETED CUSTOMERS?

▪ Mainly focused on a school-aged children population, especially those at risk for developing diabetes and obesity.

▪ Other segments of the population like at-risk adults or adults who want to adopt a healthier lifestyle may also use it.

▪ It could also be paid for and distributed by schools, health organizations, and/or health insurance companies.

▪ Start by targeting small- to medium- sized Corporations

▪ Future Prospectives includes the whole Corporate Staff.

▪ Insurance Companies.

▪ Individual Employees.

WHAT IS OUR VALUE PROPOSITION

Our Diabetes Prevention App is an innovative, easy & convenient tool that will assist patients in managing their

diabetes. The use of this app by diabetes patients will assist with:

Promote Healthy Nutrition

Obesity Reduction

Diabetes

Risk

Reduction

HOW WILL WE OPERATE?

▪ Dedicated personal assistance with schools teachers and administrators.▪ Automated Services where SMS alerts are

used for personal messages.▪ Community Services providing forums for

discussions on diabetes prevention, obesity and nutrition.▪ Self service education on diabetes

prevention.▪ Communicating with medical professionals,

nutritionists, and exercise experts.

We will have a :

WHO WILL WE PARTNER WITH?Some key partners in our efforts to combat diabetes & obesity

(which are ultimately often tied together) are:

▪ teachers (who can promote this to parents and students)

▪ doctors (who can recommend it to their patients)

▪ Progressive health insurance companies (who want to project an image of caring for the whole patient and preventative health)

▪ Peers (making it cool and exciting to participate, so there will be peer pressure and social influence to create more healthy habits for a lifetime health.

▪ IT Providers/Mobile Software Developers

▪ Health and Fitness Specialists/ Coachers

▪ Third Party Billing Companies (PayPal)

WHO WILL WE PARTNER WITH?

▪ Health & Wellness Product Companies

interested in cross promotion plan.

▪ Primary health centers

▪ Government health department

▪ Private Hospitals

▪ Mobile operators

▪ Pharmaceutical Companies

WHAT WILL OUR KEY ACTIVITIES BE?▪ Promote physical activity.

▪ Improve eating habits (more high fibre foods, particularly fresh vegetables & less high-sugar foods & drinks) .

▪ Stress reduction activities. (The onset of diabetes can often be correlated to a very stressful event occurring just before. So teaching people how to effectively manage it is important too.)

▪ Provide effective Wellness Programs aimed to offer real benefits that lead to tangible health behaviour changes.

▪ Offer an online platform & apps where wellness programs can be customized for individual's Wellness needs & culture.

▪ Assisting technology through which data could be entered by plugging in low end mobile

▪ Networking of Local entrepreneur or village doctor who would assist through regular training

▪ Training of social workers, hospital/healthcare staff

HOW WILL WE COMMUNICATE WITH OUR CUSTOMERS?

We will have a:

Diabetes Prevention Website

Diabetes Prevention Mobile App

Diabetes Prevention Forums.

Social Media sites such as Twitter and Facebook.

Videos

HOW WILL WE COMMUNICATE WITH OUR CUSTOMERS?

We will have a:

Events - Workshops – Webinars

Content Generation - Blogs –Newsletters

Local doctors

Primary health centers

Local pharmacy

Schools

WHAT ARE OUR KEY RESOURCES?We will have:

▪ People to create and update SMS text messages, information on the website, to moderate the forum, run the social media, market it, and create and update the app itself.

▪ The technology of the app itself programmed and automated.

▪ Continuously updated diabetes prevention information based on the latest studies.

▪ Advanced Knowledge in Business Processes.

▪ Health and Fitness Experienced Professionals.

▪ Technical Experts.

WHAT ARE OUR KEY RESOURCES?

We will have:

▪ Regulations and Quality Assurance.

▪ Highest Data Privacy & Security.

▪ 24/7 Customer Support Service.

▪ Network of trained manpower for education and assisting

▪ Assisting assets/technology to integrate data capture

▪ Software/hardware integration by nearby hospitals and other stakeholders

▪ Human computer interface designers

WHAT ARE OUR REVENUE STREAMS?

Some revenue streams we're considering are (including any combination of):

▪ Ads and sponsorship from companies promoting healthier lifestyles. For example, healthier food choices, exercise equipment, gym chains, health insurance companies, etc

▪ A one-time app downloaded fee. (Probably not only that since this requires frequent updating.)

▪ A monthly membership fee.

▪ Selling the service in mass to health care organizations, health insurance companies who are very forward thinking or want an image of being progressive and preventative, schools, etc.

▪ Consulting Revenue, Service Revenue, App Revenue

WHAT ARE OUR REVENUE STREAMS?

Some revenue streams we're considering are

(including any combination of):

▪ Annually paid by Insurance Companies

▪ Subscription Models

▪ Incentives: Coupons, Great Deals

▪ Through membership drive-customer/patient

▪ Through mobile carriers revenue sharing

▪ Through third party tie ups like product companies

for non medical consumables

WHAT IS OUR COST STRUCTURE?▪ Although we want to keep the costs down and

make it accessible to as many people as possible, we also want to make it a valuable tool.

▪ We don't want to limit it to SMS messages and we do want to have some bells and whistles that make it fun, exciting, and engaging for our audience.

▪ Many of them are used to living in a fast-paced, electronic world. Therefore, we will use a balance between a cost-driven and value-driven cost structure.

▪ Health Analysis/ Health Risk Assessment Tools

WHAT IS OUR COST STRUCTURE?

▪ Capital Expenses

▪ Advertising Expenses – Mkt

▪ Software/App development-App and tie up with service providers

▪ Investment in assisting technology

▪ Training of Trainers-rural/remote doctors or educated rural youth

CUSTOMER DEVELOPMENT

The goal of the interview is to test our value propositions. We want to learn about the:

▪ daily habits of our customers related to the value propositions

▪ value our app could bring to our customers

▪ most important value proposition in order to develop a "minimal viable product" that attracts first customers

VALUE PROPOSITION: RISK DETECTION

Hypothesis: People want to know their risk of

getting diabetes.

▪ What do you know about diabetes?

▪ Do you know someone having diabetes? Tell me more about him or her?

▪ Do you think you might be at risk of getting diabetes? Why? Why not?

VALUE PROPOSITION: OBESITY REDUCTION (GAME)

Hypothesis: It is easier for people to loose

weight when it is linked to a game.

▪ Did you ever try to loose weight?

▪What was the hardest thing?

VALUE PROPOSITION: OBESITY REDUCTION (ONLINE CHAT)

Hypothesis: It is important for people in the

process of losing weight to have contact to

others.

▪ When you are trying to achieve something. Do you tell others about it?

▪ Whom would you tell if you want to loose weight?

VALUE PROPOSITION: DETECTING CORN SYRUP & HIGH SUGAR ITEMS

Hypothesis: It is hard for school children to

detect high fructose corn syrup and high sugar items by themselves.

▪ Do you know what fructose corn syrup is?

▪ Do you know where the syrup is used?

VALUE PROPOSITION: 20-MINUTE-TIMER

Hypothesis: People find it hard to have a feeling for a "20-minute-wait" before a second helping at mealtimes.

▪ Describe a typical meal. What do you eat? How long does it take? Do you serve yourself? How many servings do you normally take?

VALUE PROPOSITION: ALARMS

Hypothesis: People having diabetes sometimes

forget important tasks in their everyday life.

▪ Do you sometimes forget things?

▪ What do you forget often?

▪ Do you have someone who reminds you?

▪ Do you set alarms for yourself?

VALUE PROPOSITION: RECORD INFORMATION ON BLOOD SUGAR LEVELS

Hypothesis: It is meaningful for people to

know about their blood sugar level

regarding to food and beverages drunk.

▪ Do you record you blood sugar level regularly?

VALUE PROPOSITION: STRESS-MANAGEMENT

Hypothesis: Breathing techniques are a

good way for our customers to support

stress reduction.

▪ Do you suffer from stress?

▪What helps you to reduce stress?

CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP

On a scale from 1-5(Bad, Poor, Okay, Good,

Excellent) how do you rate our Diabetes Risk Reduction App for:

▪ “scanning foods and beverages from the words on a container” to get calorie information?

▪ For recording what they have eaten or what they have drunk

CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP

How do Customer’s Rate Our Diabetes Risk Reduction

App?

On a scale from 1-5(Bad, Poor, Okay, Good, Excellent)

how do you rate our Diabetes Risk Reduction App for:

▪ For measuring Body Mass Index (BMI)

▪ For sending educational text to diabetes adults & children to prevent future diabetes complications

▪ For the automatic 20 minute timer before getting a second plate of food

CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP –

On a scale from 1-5(Bad, Poor, Okay,

Good, Excellent) how do you rate our

Diabetes Risk Reduction App for:

▪ Teaching breathing games to manage stress

▪ The set of alarms to encourage the adults and children to work harder at doing things like exercise so as to develop healthy behaviours

CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP –

On a scale from 1-5(Bad, Poor, Okay, Good,

Excellent) how do you rate our Diabetes Risk

Reduction App for:

▪ For improving the life of adults and children who have diabetes or a high risk of diabetes

▪ The overall service of our Diabetes Risk Reduction App

CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP

How do Customer’s Like Our Diabetes Risk

Reduction App?

▪ What do you most like about our Diabetes Risk Reduction App?

▪ What do you least like about our Diabetes Risk App?