DG MEMEThe spicy side ofEU politics

“Getting Information across with emotion and humour”European Public Communication Conference - EuroPCom 2019

Brussels, 7th November 2019

Hello!MEME is the only Directorate-General that aims to your daily entertainment. Political goal: a monthly 3% increase of the MEME/post ratio

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Thursday 5th of December

1.What is a meme?

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Communicative advantages

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Infotaining = informing + entertaining

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Reach and Demographics

What makes a meme successful

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1A few examples

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Thank you for your attention!