dfwsem metrics to show your ceo ruth burr
DESCRIPTION
As online marketers, we start reaching our users way, way before they actually reach our site. So why are we so focused on on-page when it comes to analytics? My presentation from the 2013 DFWSEM State of Search conference discusses how to measure marketing analytics and sell it internally.TRANSCRIPT
![Page 1: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/1.jpg)
04/10/20231
Metrics to Show Your CEORuth Burr
Senior SEO
Moz.com
@ruthburr
![Page 2: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/2.jpg)
2
This is Not What We’re Doing.
@ruthburr
![Page 3: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/3.jpg)
3
So Why Are We Doing it Here?
@ruthburr
![Page 4: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/4.jpg)
4
Google + Brands = BFF
@ruthburr
![Page 5: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/5.jpg)
5
Google Users + Brands = BFF
@ruthburr
![Page 6: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/6.jpg)
6
So Let’s Build a Brand!
…or start a band.@ruthburr
![Page 7: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/7.jpg)
7
Sessions, Not Searches
$@ruthburr
![Page 8: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/8.jpg)
8
Campaigns, Not Channels
@ruthburr
![Page 9: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/9.jpg)
9 @ruthburr
![Page 10: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/10.jpg)
10
OK But How Did It Go?
@ruthburr
![Page 11: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/11.jpg)
11
Google Analytics Assisted Conversions
@ruthburr
![Page 12: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/12.jpg)
12
To Infinity, and Beyond Conversions
@ruthburr
![Page 13: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/13.jpg)
13
Speak Your CEO’s Language
Starring CEO Dog
@ruthburr
![Page 14: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/14.jpg)
14
“I Built a PR9 Link”
@ruthburr
![Page 15: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/15.jpg)
15
“I Got a Mention in the Media that Drove Traffic and Sales”
@ruthburr
![Page 16: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/16.jpg)
16
“I Grew Our Twitter Followers by 15%”
@ruthburr
![Page 17: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/17.jpg)
17
“We’ve Increased Reach and Engagement by 20%”
@ruthburr
![Page 18: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/18.jpg)
18
“Our Competitors Have More Linking C-Blocks Than We Do”
@ruthburr
![Page 19: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/19.jpg)
19
“Our Competitor’s Brand Gets Mentioned Way More Often Than Ours Does”
@ruthburr
![Page 20: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/20.jpg)
20
“Maybe It Was All Branded Search?”
@ruthburr
![Page 21: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/21.jpg)
21
SO?
@ruthburr
![Page 22: DFWSEM Metrics to Show Your CEO Ruth Burr](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c3dc864a7959a3278b45a8/html5/thumbnails/22.jpg)
22
Thanks Everybody!