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Devery Whitepaper devery.io

Devery protects brands and consumers from counterfeiting using blockchain powered product verification.

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Table of Contents

Table of Contents 2

Executive Summary 3

Problem 3

Use case Examples 5

Platform Features 7

Strategic Partnerships & Traction 7

Marketing 7

Technical Details 8

Distribution amount 10

Contribution Period 11

Allocation Budget 11

Milestones 11

Vision & Community 11

Team 11

Join the Conversation 12

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�Executive Summary

Devery is an open-source product verification platform aiming to become the standard in product verification online. The platform aims to allows suppliers to prove the authenticity of their products using the blockchain. Suppliers can tag their products with unique identifiers that are stored on the blockchain and verifiable via the Devery mobile application. The advantages of this process are two-fold:

1. It empowers suppliers to protect the legitimacy of their brand and products; and

2. It provides retailers and consumers with an avenue to verify the authenticity of products purchased.

In turn, the Devery protocol will improve transparency and legitimacy in the e-commerce market.

The Devery protocol requires the EVE token to fuel the verification process. Suppliers will spend EVE tokens to create unique identifiers for each product and record them on the blockchain. The EVE distribution period will commence on a date to be announced.

Problem The e-commerce industry accounts for a 2 trillion dollar market. This market seeks to dismantle the 10 trillion dollar retail sector and is increasing its market share every year. However, confidence in the e-commerce market is held back by a significant factor: the ease of selling counterfeit goods. Counterfeit goods account for a significant (and growing) portion of the e-commerce market. In part, this is attributed to the streamlined manufacturing process in China.

Businesses As a business you can only ensure that your produce is authentic by finding trusted suppliers. Further, a business can trademark their brand in hopes that trademark laws will be globally respected.

For example: Herring Ltd. supplies Herring-branded fishing rods. They have spent considerable time and money building their brand worldwide. Their manufacturer, Create Ltd., is based in China and has been a reliable partner for 5 years. Herring Ltd. has discovered the Created Ltd. has sold Herring-branded fishing rods within China without their consent. Herring Ltd. is powerless to differentiate their legitimate products.

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�As a consumer, you can only ensure the legitimacy of products purchased by finding trusted retailers.

For example: Raymond is interested in purchasing a pair of Nike branded shoes from eBay. Raymond trusts that the retailer is sending him a legitimate pair of Nike shoes. Raymond has no way of confirming this and relies on the good-will and reviews of his retailer.

When examined holistically, the e-commerce market is a system built on trust between manufacturers, suppliers, retailers and consumers. This ‘trusted’ set-up leaves room for bad actors to breach agreements, laws and ethical business practices.

Devery aims to remove the need for ‘trust’ in this system.

Solution: EVE Token. The Devery protocol provides a means of verifying the authenticity of products throughout the blockchain. Manufacturers, suppliers and retailers can utilise the EVE token to facilitate mark the uniqueness of their product on the blockchain

Organisations This builds a trust-less protocol into the manufacturing process. Businesses can void transactions past a certain date as ‘illegitimate’ if the supplier has breached distribution agreements.

This allows: - Protection from product counterfeiting; - Empowers businesses to maintain more control over the supply chain; and - Enables the business to focus on building brand value rather than focusing on finding trusted suppliers.

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Consumers The Devery protocol and the Devery mobile application empowers the consumer to ensure that purchased products are legitimate. Consumers can independently verify the authenticity of products. Items listed online can be verified for authenticity prior to purchase and delivery. This brings transparency and legitimacy to the e-commerce experience by removing the need to trust the retailer.

Use case Examples Consumers Consumers log onto the application and input the code marked on the product in order to identify it’s authenticity. As well as this, origins and manufacturing can be disclosed dependent on the business’ preference.

Further, consumers may opt for socially aware brands. For example: cruelty free and organic manufacturing. Businesses Businesses require manufacturers and suppliers to print a label, NFC tag or QR code on their products to be generated throughout the supply process. This records the product’s unique identifier and is paired with the business’ unique identifier.

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Platform Features The Devery web and mobile application will be available for consumers to verify their products. A prototype demo will be released before the crowdsale to illustrate the product lookup method for product verification.

The Brand marking platform will allow brands to enforce product verification on products throughout the blockchain. It will allow brands to specify the amount of markings needed and specify the amount of API-keys to create QR, NFC & Number tags from Devery.

Retailers will purchase Devery tokens from the platform in order to verify their stock using the brand’s API keys on the Devery platform.

Another particular focus of the project is to create an immutable online database lookup of individual products marked using the Devery platform. This allows end users to create their own lookups of verified products similar to the creation of etherscan.io and it’s affect on Ethereum Ether & Token transaction verification.

Strategic Partnerships & Traction The project will have a significant focus on building strategic partnerships with existing and emerging e-commerce brands. These brands will be the focus of the initial utility of the EVE token & the Devery platform.

Marketing A portion of the crowd sale will be allocated towards marketing Devery and the EVE token. This will generate awareness of the utility of the platform and the token. The path to creating a unified product verification platform will involve building significant amounts of awareness to the platform.

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Technical Details Why Ethereum network? The Ethereum community is one of the most well supported cryptocurrency communities. Devery is committed to integrating with the network and community to support the Ethereum ecosystem.

The Devery platform consists of three main components: 1. a consumer web application; 2. an organisation interface; and 3. a manufacturer interface.

Businesses The Devery protocol will generate a key using the Ethereum wallet address of the business associated with the product. This key will be used to pay transaction costs on Devery supplier codes, which are then printed onto an NFC chip, label or QR code. Consumers, then, input this code into the Devery web and/or mobile application. The number of products registered on the blockchain is dependent upon the number of EVE tokens paid by the business and API keys generated by our platform.

The business will have the ability to mark products as legitimate. This prevents suppliers from breaching distribution agreements. These changes will be recorded on the blockchain.

Manufacturers The manufacturer will use the Devery platform to generate keys for each product. The business will pay the EVE token cost for each key generated. The manufacturer will tag each product prior to distribution. These keys will identify each product individually during the creation of the product and will be recorded on the Devery blockchain.

Marking the geo-location data of each product is dependent on the organisation’s preference. API keys will be provided at no cost by the Devery platform allowing mass adoption of the platform.

Online Retailers Retailers will enter the products into the Devery plugin to authenticate item inventory on their website. This shows consumers that the retailer is selling trusted goods.

Consumers Consumers purchasing items online can verify a product’s authenticity using the Devery platform, with transaction costs being paid for via the retailer.

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Transaction Costs on the Blockchain

Currently transaction costs on the blockchain are expensive due to the very broad nature of the blockchain. Devery will aim to remedy this expense through creating it’s own blockchain integrating into the Ethereum blockchain. Large, lower value, wholesale product markings will occur on the Devery blockchain, with a single transaction on the Ethereum blockchain linking both platforms, thus allowing integration into the Ethereum platform. The Ethereum platform will be the focus of the initial version of the Devery platform, allowing high-value goods to be marked due the transaction cost associated with transacting on the Ethereum main-net.

Devery is open-source. Our source code will be made available on our Github page. A large portion of our ICO funds will be allocated funding the research and development to refine of the underlying Devery protocol and it’s overall platform.

Distribution amount

The coin offering will distribute 60% of the supply of EVE tokens.

20% will be held within the company reserves.

10% will be allocated towards the development

10% will be held for future contributors to the project.

*the distribution proportions are subject to change

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Contribution Period The contribution period will be announced soon. The hard cap of the token offering will be equivalent to 10 million USD.

Allocation Budget The initial budget will be allocated towards research and development and refining the Devery platform on the Ethereum main-net. This will be the initial focus of the product and as such the budget allocation will be heavily focused on providing funding to increase development capacity.

Milestones In order to keep the project on track we will announce deadlines to the project’s deliverables. Our aim is to complete a proof of concept by Q2 2018 and trial the Devery platform on ethstall.com & our brand partner Treeco.

Release Counterfeit Verification application Q2 2018 Devery is used on ethstall.com & Treeco Q2 2018 Test implementation on partnerships with brands Q3 2018

Vision & Community Devery aims to become the standard in product verification worldwide. In order to build a blockchain platform that will become standard we will encourage community contribution by staking an amount of EVE token monthly to be given to contributors to Devery repositories & research.

Team

Andrew Rasheed - Founder & Head of Product and Operations Andrew is an avid believer in the blockchain space and founded Devery from his own experiences within e-commerce space and as a developer aimed to solve the product verification process using the blockchain. He founded ethstall.com the first Ethereum only online store allowing Ether holders to purchase physical products. He also released CoinWatch TouchBar a cryptocurrency price tracking for the OSX Touchbar.

Chironjit Das - Finance & Community Chironjit is a CPA with experience in various industries, including for one of the largest retailers in the world, Tesco. His experience working in the industry exposed him the challenges large companies face in securing their supply chains from fraud & counterfeiting. He believes part of the solution to these issues is being able to tag and track every individual item through every step of the supply chain.

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Jamal Ali - E-commerce specialist Jamal founded Treeco home and garden brand which has processed well over 10,000 orders in 2017 accounting for over half a million dollars in revenue. He has first hand experience of the difficulties faced through manufacturing a product and ensuring authenticity and security amongst manufacturers along the supply chain.

Bokky Poobah - Technical Advisor A respected member of the Ethereum community responsible for auditing a number of high profile ICO’s including Status, Stox, Chronologic & countless more. He is also the founder of one of the first decentralised exchanges, cryptoderivatives.market which has processed millions in ERC20 token trades.

John Shi-Nash - Advisor John is currently the Director of Macquarie University Incubator with a previous background working in the VC space in Singapore.

Join the Conversation Devery aims to become the standard in product verification worldwide but this won’t be possible without a community that engages with our product and works with the company to build the best possible solution to the product verification process. Please join our groups and have your say on the future of Devery.

Telegram Devery Official Announcement Channel - https://t.me/devery Devery Official Discussion Group - https://t.me/deverychat

Reddit https://reddit.com/r/deveryofficial

Github https://github.com/devery

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