development of the digital society
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Service Orchestration Identity & Access DevOps Service Management
D21 - Digital Index 2014 - Development of the German Digital Society A survey of “Initiative D21”, Berlin, 17th of July 2015 Dr. Uwe Dumslaff
Digitalisation pays off
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Revenue genera*on efficiency
Indicators:
! Revenue/ employee
! Fixed assets turnover (revenues/ property, plant & equipment)
-‐2%*
Leadership capability
Digital Cap
ability
FASHIONISTAS… DIGITAL MASTERS…
BEGINNERS CONSERVATIVES…
Profitability
Indicators:
! EBIT margin
! Net profit margin
Leadership Capability
Digital inten
sity
* Performance average of corporaEons in the specific quadrant compared to overall industry average Source: Capgemini ConsulEng-‐MIT analysis, 2012
Digitalisation pays off – example: eGovernment
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Source: Capgemini, EU E-Government Benchmark 2015
Where are we with Digitalisation? For Germany, D21 measures this in a yearly index
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! Objective: Measuring the level of digitalisation and its development in the population
! The digital agenda emphasizes the relevance and diversity of digital topics
! Hence the high need for appropriate research ! The only study measuring the phenomenon of »digitalisation in
Germany« as a whole and in its diversity.
Study profile
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Population
Sample
Method ! Conducted as a telephone survey
(CATI)
! People in private households in Germany, at least 14 years old with a telephone connection
! Overall, about 33.000 interviews conducted in Germany
D21 measures the internet use since 2001…
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37.0 41.7
50.1 52.7 55.1 58.2 60.2
65.1 69.1 72.0 74.7 75.6 76.5 76.8
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Increase in percentage points
Source: D21 D21-Digital-Index 2014 / (N)ONLINER Atlas 2014 Basis: German-speaking residential population from the age of 14 years (n = 30.140)
+0,9 +4,0
+4,9 +2,0 +3,1
+2,4
+2,7 +2,9 +0,9
+2,6 +8,4 +4,7
+0,3
… and broadband use since 2007
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35.9 42.6 46.2 49.6 52.5
57.1 58.3 59.2
2007 2008 2009 2010 2011 2012 2013 2014
" 77.2% of the onliners use broadband, corresponding to 59.2% of the population
" Increase by 0.9 percentage points in the population compared to 2013
+6.7 +3.6 +3.4 +2.9
+4.6 +1.2 +0.9
Source: D21 D21-Digital-Index 2014 / (N)ONLINER Atlas 2014 Basis: German-speaking residential population from the age of 14 years (n = 30.140)
Digitalisation is much more than connectivity! The D21 Digital Index comprises four clusters of topics
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Openness • Advantages/ relevance of
Internet • Fears and concerns
(e.g. data privacy)
Competence • Knowledge of digital topics
(e.g.: terms such as cloud etc.) • Technical and digital
competence
Access • Internet use (job/ private) • Broadband use • Devices available • Internet connectivity of devices
used
Variety of use • Digital applications used on a
regular basis by the citizens • Average time of Internet use
D21 Digital Index
While the digital society is at a standstill, there is movement in the topic clusters
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" Deadlock on a medium level " Citizens have embraced the digital world " However, there is still need for improving the digital competences
51.3 (2013: 51.2)
56.9 (2013: 54.2)
Access Variety of use
Competence Openness D21 Digital Index
41.5 (2013: 40.3)
47.8 (2013: 50.3)
54.9 (2013: 53.9)
Not everyone is equally open for digitalisation ...
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Outside sceptic (2013: 28.9%)
Occasional home user (2013: 27.9%)
Cautious pragmatist (2013: 9.5%)
Reflective professional
(2013: 15.4%)
Passionate onliner
(2013: 15.0%)
Smart mobile user
(2013: 3.2%)
18%
13%
6%
26%
7%
30%
As a result, great differences exist within the digital society
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D21 Digital Index Germany 2014
(2013: 51,2)
51,3
Outside sceptics (=26% of the society)
Aged 70+
Aged 20-29
Smart mobile users (=6% of the society)
High formal education
Low formal education
There are wide differences between the groups, here an example from the “Access” sub-index
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Outside sceptics (=26% of the society)
Smart mobile users (=6% of the society)
12.1 77.1
Access
There are wide differences between the groups, here an example from the “Access” sub-index
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Access
Outside sceptics (=26% of the society)
Smart mobile users (=6% of the society)
15% Internet use 100% 5% Mobile Internet use 84%
12% Smartphone use 88% 72% Use of normal cell phones 32%
There are wide differences between the groups, example from the “Competence” sub-index
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Compe-tence
Outside sceptics (=26% of the society)
Question: Please state which of the terms you would be able to explain. Basis: outside sceptics: n=397, smart mobile users: n=174
Smart mobile users (=6% of the society)
LTE 2% Cookies 3% Apps 26%
Social networks 32% Cloud 5%
Smart grid 1% Homepage 34%
Antivirus software 33% Internet of things 3%
Chat/ messenger 13%
LTE 68% Cookies 81% Apps 99%
Social networks 100% Cloud 81% Smart grid 21%
Homepage 95% Antivirus software 93%
Internet of things 22% Chat/Messenger 97%
There are wide differences between the groups, example from the “Openness” sub-index
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Open- ness
Outside sceptics (=26% of the society)
Smart mobile users (=6% of the society)
32% Since I know too little about computers, Internet, and technology topics, I‘m afraid of using them.
6%
53% I am concerned that my personal data might be accessible over the Internet.
64%
9% If the Internet no longer existed tomorrow, this would have very negative implications for my daily life.
77%
11% When I need information, I first search for on the Internet.
98%
Question: Please state on a scale from 1 to 5, to what extent you agree. 1=»do not agree at all «, 5=»fully agree«. Illustration features top-2 boxes, basis: outside sceptics: n=397, smart mobile users: n=174
Conclusion
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! Status of the digital society in Germany • The overall index remains unchanged • The competence has deteriorated • The use of Internet and broadband is stagnating
! We cannot be indifferent to the stagnation • Internet use is now an essential means of participation • Businesses that ignore digitalisation are in danger
! Germany uses the index to fuel the discussion about digitalisation • Government set a Digital Agenda – tracked by Parliamentary committee on the Digital Agenda • Discussions are good at a society and political level but every actor in society needs to define
their digitalisation strategy ! …and never forget: many solutions for digitalisation are at an European level !
The D21 initiative thanks its partners from the fields of business, research, and the public sector!
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