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    1

    PREPARATION OF A

    CORPORATE PLAN FOR AN

    ORGANIZATION

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    2

    Facilitated by

    ByMr. T.M.Jayasekera, BSc., Eng., MBA,

    FIE, FCIWEM, FIM,MICE, MSLIM, MSLITAD

    MANAGEMENT CONSULTANT

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    Supported by

    ByProfessor W.M.Jayaratne

    and

    Dr. Sarath Kodituwakku

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    PURPOSE The main purpose of this exercise is to prepare a

    Strategic Corporate Plan for a Business

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    MENU1. Introduction- About facilitators and Rules of the Game

    2. Strategic Planning Methodology Adopted & the Model Used3. Where are we? -Our Business definition/Major Issues

    4. Business Philosophy - Core Values

    5. Direction - Vision and Mission

    6. Focus Key Results Areas

    7. Aims-Goals

    8. Environment-SWOT Analysis& Critical Success Factors

    9. Strategies for the organization- Corporate, BusinessFunctional

    10.Our Action Plans

    11.OurPolicies and Procedures

    12.Monitoring and Evaluating mechanism

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    INTRODUCTIONAbout facilitators

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    We are a team of consultantshaving the right knowledge,

    skills and the attitude to provideStrategic Management services

    to our clientele

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    The Capability of the our faculty

    (based on J B Barneys

    framework-2002) Our Core capability is based on following

    competencies

    Valuable

    Rare

    Difficult to imitate

    Without substitutes That is why we have a sustainable

    Competitive advantage

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    JB Barneys framework

    Is a Resource --------

    Valuable? Rare? Difficult to

    imitate?

    Without

    substitutes?

    Competitive

    implications

    No - - - Competitive

    disadvantageYes No - - Competitive

    Parity

    Yes Yes No - Temporary

    Competitive

    AdvantageYes Yes Yes No Competitive

    Advantage

    Yes Yes Yes Yes Sustainable

    Competitive

    Advantage

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    Why are we valuable

    Value is the difference between what is

    paid or incurred in costs and what is

    received in benefits from theperformance of the product or service

    obtained from involvement in the

    organization -Hubbard (2003)Customer Value =Perceived Benefits

    Cost

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    Why are we valuable

    We create more Value to our customers

    by making our service more and moreattractive through superior design,

    functionality, quality and the like, so that

    the customers place a greater value on itand are consequently willing to pay a

    high price ( Hill and Jones -2001)

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    This is how we have added value

    Consultancy

    Faculty

    Augmented

    product

    Dissemination of

    Knowledge

    After

    sales

    Service

    Quality

    Style &

    Brand

    Modern

    &

    Innovati

    ve

    FeaturesPackaging

    Actual

    Product

    Handle

    with

    Care

    On time

    Delivery

    Facilit

    ation

    Core

    product

    Tested

    Approach

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    Why are we valuable

    Our Distinctive Competencies are based on five principle

    beliefs

    We believe in Theory and Practice

    We believe in Innovation and continuous Improvement

    We believe in Customer Responsiveness

    We believe in Superiority achieved through synergy

    We believe in Demings 9 characteristics of Quality, VIZ.Performance

    Features

    Conformance

    Reliability

    Durability

    Serviceability

    Responsiveness

    Aesthetics

    Reputation

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    Why are we rare to find Because we have experience in facilitating large noof

    Corporate Plans during the last 20 Years in (asindicated in the next slide) for;

    1. Private Sector ForProfit Organizations

    2. Public Sector Non Profit Organizations

    3. Finance and Banking Sector ForProfit Organizations4. NGO Sector Not forProfit Organizations and

    5. Clubs and Associations Sector Not forProfit Common

    Weal Organizations and

    We are knowledge seekers, gatherers and Transferers who

    continuously update and transferknowledge to others as a

    service to the society

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    his shows our experience in Corporate PlanningPrivate

    Sector

    Private

    Sector

    Private

    Sector

    Private

    Sector-22

    Public

    Sector

    Public

    Sector -8

    NGOs

    4

    Others

    5

    (a)Chilaw

    Plantations Ltd

    (g) Hayleys

    EngineeringCo. Ltd.

    (m)Akbar

    Bros.

    (s) Hameedias

    Group

    v)Ceylon

    ElectricityBoard

    (ab) Industrial

    DevelopmentBoard of Sri

    Lanka

    (af)Plenty

    Canada

    (aj)Board of

    Control ofCricket of Sri

    Lanka

    (b) Sri Lanka

    Pharmaceutical

    s Corporation

    (h) Hayleys

    Group

    (n) Built Mart

    Group

    (t) Sun City

    property

    Developments

    (w) Associated

    news papers of

    Ceylon Ltd

    (ac) Multi

    purpose Coop

    Societies of Sri

    Lanka

    (ag) CARE

    Internation

    al

    ak)Sri Lanka

    Business

    Development

    Centre

    (c)Sri Lanka

    Pharmaceutical

    s

    Manufacturing

    Corporation

    (i) Industrial

    Gases (Pvt.)

    Ltd

    (o)Peoples

    Venture

    Investment

    Co. (PVIC)

    (u) Lallan

    Rubbers Ltd

    (x)Department

    of National

    PlanningFinanceand

    Banking

    Sector -2

    (ah)Sri

    Prabhoda

    (gte) Ltd

    (al) Sri Lanka

    Garment Buying

    Offices

    Association

    (d) Haytex Ltd. (j) B and A

    Textiles Ltd.

    (p)Cooperative

    Insurance Ltd

    (v)Seico Gases

    (Pvt) Ltd.

    (y)ITN of Sri

    Lanka

    (ad)Housing and

    Development

    Finance

    Corporation(HDFC)

    ai)Nivahana-

    NGO of

    Central

    ProvincialCouncil

    am) Uva

    agricultural and

    marketing Initiative

    of UVA provincialMinistry

    (e) Hayleys

    Interlinings

    Ltd.

    (k)Hemas

    Garments Ltd.

    (q)Puttlam

    Salt Ltd

    z)Telecommunicat

    ions Regulatory

    Commission

    (ae) Kandurata

    DevelopmentBank

    (an)Small and

    medium Scale

    Enterprise

    Development

    Project

    (f) Hayleys

    Apparels Ltd.

    (l)Malwatte

    Valley

    Plantations Ltd.

    (r)Silva Mills

    Group

    ((aa) Ministry of

    Local Govt and

    Provincial

    Councils

    (af)Senkadagal

    a Finance Co.

    Ltd.

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    More about our capability

    We are a team of facilitators,

    trainers, lecturers andpractitioners as well

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    Our experience in Training and DevelopmentManufacturin

    g and services

    sector

    Manufacturi

    ng and

    services

    sector

    Manufacturi

    ng and

    services

    sector

    Manufacturi

    ng and

    services

    sector and

    Groups-30

    Groups and

    Banking

    sector

    -16

    Banking sector

    -11

    Plantations

    sector

    -6

    Garments

    sector

    -8

    Akbar Brothers

    Ltd

    DI Leather

    Products Ltd

    Nestle Lanka

    Ltd

    Southern

    Oxygen Ltd

    Hemas Group Peoples Bank Bogawanthala

    wa Plantation

    Co Ltd

    Growth Lanka

    Ltd

    Associated

    Cables Ltd

    Duro Pipe

    Industries Ltd

    Orient Lanka

    Ltd

    Techwaters (Pvt)

    Ltd

    Metroof Group Sampath Bank Elpitiya

    Plantations

    Ltd

    Hemas

    Garments Ltd.

    Baur and

    Company Ltd

    Eric

    Rajapaksa ltd.

    Richard Pieris

    Ltd

    United Motors

    Lanka Ltd

    Banking

    Sector -11

    Senkadagala

    Finance Co Ltd

    Kegalle

    PlantationsLtd

    Lanka Garments

    Ltd

    Carsons Ltd General Sales

    Co Ltd.

    SA Silva and

    Company Ltd.

    Zellers

    Confectionaries

    (Pvt) Ltd.

    Bank of

    Ceylon

    Seylan Bank Malwatte

    Valley

    Plantation Co

    Ltd

    MV Knit wear

    Ltd.

    CPC Lanka

    Ltd.

    Lanka

    Ceramics Ltd

    Sathosa Motors

    Ltd

    DSI Group Central Bank Vanik ltd Alexandra

    Industries Ltd

    Sri Lanka

    Garment Buying

    OfficesAssociation

    Debug

    Computers Ltd

    Lanka

    Confectioneries

    (Pvt) Ltd.

    Shell Gas Lanka

    Ltd

    Edna Group Commercial

    Bank of Sri

    Lanka

    Pan Asia Bank 103 Estates of

    privatized

    plantation

    Companies

    Texwood

    International

    Delmege

    Forsyth Ltd

    Lanka Wall tiles

    Ltd

    Sinwa Ltd Hayleys Ltd Hatton

    National Bank

    National

    Enterprise Bank

    CKT

    Industries ofHirdaramani

    Hameedias

    Garments

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    Our experience in Training and DevelopmentBusiness

    Schools and

    otherschools

    -6

    NGO

    Sector

    -6

    Public and

    Local

    Govt.

    sector-6

    Ministries

    -6

    Universities

    and

    Institutes

    Universities

    and Institutes

    -12

    Chambers

    &

    Institutes

    -6

    Programmes,

    projects and

    Others

    -6

    London

    Business School

    Agromart

    Foundation

    Colombo

    Municipal

    Council

    Ministry of

    DefenseNorth Central

    University

    College

    University of

    Peradeniya

    Agricultural

    faculty

    Ceylon

    Chamber of

    Commerce

    CCC-SIDA

    Export

    Development

    Programme

    Oxford College

    of Business

    Berendina

    Foundation

    Department

    of Agriculture

    Ministry of

    irrigation and

    Water

    Management

    Rajarata

    University

    University of Sri

    Jayawardenapura

    National

    chamber of

    Commerce

    Ministry of

    Science and

    Technology -

    ADB funded

    Project

    Phoenix

    Business

    College

    Nivahana

    Organization

    Department

    of National

    Planning

    Ministry of

    Local Govt and

    Provincial

    Councils

    Sri Lanka

    Institute of

    Development

    Administration

    Kotalawala

    Defence

    Academy

    National

    Chamber of

    Exporters

    MOF- ADB

    Financial

    Management

    Training Project.

    Sri Lanka

    Business

    DevelopmentCentre

    Sarvodaya

    Community

    DevelopmentProject

    Industrial

    Development

    Board SriLanka

    Ministry of

    Mahaweli

    Development

    University of

    Colombo

    Sri Lanka

    Foundation

    Institute

    aInstitute of

    Chartered

    Secretaries Sri Lanka

    Skills

    Development

    Project-ADB

    Visaka

    Vidyalaya

    Sri Prabhoda

    Organization

    Irrigation dept Ministry ofSamurdhi

    University of

    Moratuwa

    Institute of

    Personnel

    Management

    Sri lanka

    Institute of

    Management

    - Sri Lanka

    Galadari Hotel

    ICBT CARE Sri Lanka

    Railways

    National

    IntelligenceBureau

    University of

    Peradeniya

    Institution of

    Engineers - SriLanka

    Institute of

    PersonalSecretaries-

    Sunday Times

    Business Club

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    Why are we difficult to be imitated

    Because we are a teamof consultants

    Having wide knowledge in the area of strategic

    Management

    Have experience in practice of Corporate planningHave updated knowledge in this ever developing area

    Have international exposure and

    Have ability to create synergy in todays knowledge

    society andWe use most up to date and validated methodologies

    developed and practiced in the developed world

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    Why are we without substitutes

    Because

    Our knowledge and experience is unmatched,Our approach is new and robust

    Our customers are delighted

    And above all

    We are distancing ourselves from the

    competition day after day

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    ABOUT CORPORATE PLANNING

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    Corporate Planning what is it

    all about It is not planning for the whole company, It

    is planning for the Company as a whole John F Argenti

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    CorporateP

    lanning Definition It is the process by which the guiding

    members of the organization envision its

    future and develop the necessary proceduresand operations to achieve that future

    Leonard Good stein, Timothy Nolan and J William Pfeifer

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    METHODOLOGY

    AND

    MODEL USED

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    THE PROCESS WE HOPE

    TO FOLLOWWHERE ARE WE?1

    25

    43

    WHERE DO WE

    WANT TO BE?

    WHICH WAY IS THE

    BEST?

    HOW COULD WE

    ENSURE ARRIVAL?

    THE FIVE STEP

    PROCESS

    HOW COULD

    WE GET

    THERE?

    WHICH WAY IS

    THE BEST?

    DETAILED STEPS BASED ON JOHNSON AND SCHOLES PROCESS OF STRATEGICMANAGEMENT

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    STRATEGIC

    ANALYSIS(

    STRATEGY

    IMPLEMENT

    ATION

    STRATEGIC

    CHOICE

    DETAILED STEPS BASED ON JOHNSON AND SCHOLES

    PROCESS OF STRATEGIC MANAGEMENT

    The internal Environment

    Resources,andCompetencies

    Strengths and weaknesses

    Expectations

    and Purposes

    The Externalenvironment

    Opportunities

    and Threats

    Strategy

    selection

    Generation of of

    Strategic

    Options

    Strategy

    Evaluation Resource

    Planning

    Monitoring and

    Control of

    strategy

    People, Culture

    and Systems

    Organizationalstructure

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    Model followed Developed by Certo and Peter

    Planning to Plan

    Establishing organizational position and direction

    Analysis of

    InternalOrganization

    Analysis of External

    Environmental

    SWOT Analysis

    Gap analysis

    Strategy Formulation

    and Action Planning

    Strategy Implementation

    decisions

    Setting up Strategic Controls

    Feed Back

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    END

    THANK YOU VERYM

    UCH