development of a corplan_3
TRANSCRIPT
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PREPARATION OF A
CORPORATE PLAN FOR AN
ORGANIZATION
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Facilitated by
ByMr. T.M.Jayasekera, BSc., Eng., MBA,
FIE, FCIWEM, FIM,MICE, MSLIM, MSLITAD
MANAGEMENT CONSULTANT
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Supported by
ByProfessor W.M.Jayaratne
and
Dr. Sarath Kodituwakku
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PURPOSE The main purpose of this exercise is to prepare a
Strategic Corporate Plan for a Business
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MENU1. Introduction- About facilitators and Rules of the Game
2. Strategic Planning Methodology Adopted & the Model Used3. Where are we? -Our Business definition/Major Issues
4. Business Philosophy - Core Values
5. Direction - Vision and Mission
6. Focus Key Results Areas
7. Aims-Goals
8. Environment-SWOT Analysis& Critical Success Factors
9. Strategies for the organization- Corporate, BusinessFunctional
10.Our Action Plans
11.OurPolicies and Procedures
12.Monitoring and Evaluating mechanism
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INTRODUCTIONAbout facilitators
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We are a team of consultantshaving the right knowledge,
skills and the attitude to provideStrategic Management services
to our clientele
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The Capability of the our faculty
(based on J B Barneys
framework-2002) Our Core capability is based on following
competencies
Valuable
Rare
Difficult to imitate
Without substitutes That is why we have a sustainable
Competitive advantage
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JB Barneys framework
Is a Resource --------
Valuable? Rare? Difficult to
imitate?
Without
substitutes?
Competitive
implications
No - - - Competitive
disadvantageYes No - - Competitive
Parity
Yes Yes No - Temporary
Competitive
AdvantageYes Yes Yes No Competitive
Advantage
Yes Yes Yes Yes Sustainable
Competitive
Advantage
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Why are we valuable
Value is the difference between what is
paid or incurred in costs and what is
received in benefits from theperformance of the product or service
obtained from involvement in the
organization -Hubbard (2003)Customer Value =Perceived Benefits
Cost
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Why are we valuable
We create more Value to our customers
by making our service more and moreattractive through superior design,
functionality, quality and the like, so that
the customers place a greater value on itand are consequently willing to pay a
high price ( Hill and Jones -2001)
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This is how we have added value
Consultancy
Faculty
Augmented
product
Dissemination of
Knowledge
After
sales
Service
Quality
Style &
Brand
Modern
&
Innovati
ve
FeaturesPackaging
Actual
Product
Handle
with
Care
On time
Delivery
Facilit
ation
Core
product
Tested
Approach
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Why are we valuable
Our Distinctive Competencies are based on five principle
beliefs
We believe in Theory and Practice
We believe in Innovation and continuous Improvement
We believe in Customer Responsiveness
We believe in Superiority achieved through synergy
We believe in Demings 9 characteristics of Quality, VIZ.Performance
Features
Conformance
Reliability
Durability
Serviceability
Responsiveness
Aesthetics
Reputation
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Why are we rare to find Because we have experience in facilitating large noof
Corporate Plans during the last 20 Years in (asindicated in the next slide) for;
1. Private Sector ForProfit Organizations
2. Public Sector Non Profit Organizations
3. Finance and Banking Sector ForProfit Organizations4. NGO Sector Not forProfit Organizations and
5. Clubs and Associations Sector Not forProfit Common
Weal Organizations and
We are knowledge seekers, gatherers and Transferers who
continuously update and transferknowledge to others as a
service to the society
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his shows our experience in Corporate PlanningPrivate
Sector
Private
Sector
Private
Sector
Private
Sector-22
Public
Sector
Public
Sector -8
NGOs
4
Others
5
(a)Chilaw
Plantations Ltd
(g) Hayleys
EngineeringCo. Ltd.
(m)Akbar
Bros.
(s) Hameedias
Group
v)Ceylon
ElectricityBoard
(ab) Industrial
DevelopmentBoard of Sri
Lanka
(af)Plenty
Canada
(aj)Board of
Control ofCricket of Sri
Lanka
(b) Sri Lanka
Pharmaceutical
s Corporation
(h) Hayleys
Group
(n) Built Mart
Group
(t) Sun City
property
Developments
(w) Associated
news papers of
Ceylon Ltd
(ac) Multi
purpose Coop
Societies of Sri
Lanka
(ag) CARE
Internation
al
ak)Sri Lanka
Business
Development
Centre
(c)Sri Lanka
Pharmaceutical
s
Manufacturing
Corporation
(i) Industrial
Gases (Pvt.)
Ltd
(o)Peoples
Venture
Investment
Co. (PVIC)
(u) Lallan
Rubbers Ltd
(x)Department
of National
PlanningFinanceand
Banking
Sector -2
(ah)Sri
Prabhoda
(gte) Ltd
(al) Sri Lanka
Garment Buying
Offices
Association
(d) Haytex Ltd. (j) B and A
Textiles Ltd.
(p)Cooperative
Insurance Ltd
(v)Seico Gases
(Pvt) Ltd.
(y)ITN of Sri
Lanka
(ad)Housing and
Development
Finance
Corporation(HDFC)
ai)Nivahana-
NGO of
Central
ProvincialCouncil
am) Uva
agricultural and
marketing Initiative
of UVA provincialMinistry
(e) Hayleys
Interlinings
Ltd.
(k)Hemas
Garments Ltd.
(q)Puttlam
Salt Ltd
z)Telecommunicat
ions Regulatory
Commission
(ae) Kandurata
DevelopmentBank
(an)Small and
medium Scale
Enterprise
Development
Project
(f) Hayleys
Apparels Ltd.
(l)Malwatte
Valley
Plantations Ltd.
(r)Silva Mills
Group
((aa) Ministry of
Local Govt and
Provincial
Councils
(af)Senkadagal
a Finance Co.
Ltd.
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More about our capability
We are a team of facilitators,
trainers, lecturers andpractitioners as well
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Our experience in Training and DevelopmentManufacturin
g and services
sector
Manufacturi
ng and
services
sector
Manufacturi
ng and
services
sector
Manufacturi
ng and
services
sector and
Groups-30
Groups and
Banking
sector
-16
Banking sector
-11
Plantations
sector
-6
Garments
sector
-8
Akbar Brothers
Ltd
DI Leather
Products Ltd
Nestle Lanka
Ltd
Southern
Oxygen Ltd
Hemas Group Peoples Bank Bogawanthala
wa Plantation
Co Ltd
Growth Lanka
Ltd
Associated
Cables Ltd
Duro Pipe
Industries Ltd
Orient Lanka
Ltd
Techwaters (Pvt)
Ltd
Metroof Group Sampath Bank Elpitiya
Plantations
Ltd
Hemas
Garments Ltd.
Baur and
Company Ltd
Eric
Rajapaksa ltd.
Richard Pieris
Ltd
United Motors
Lanka Ltd
Banking
Sector -11
Senkadagala
Finance Co Ltd
Kegalle
PlantationsLtd
Lanka Garments
Ltd
Carsons Ltd General Sales
Co Ltd.
SA Silva and
Company Ltd.
Zellers
Confectionaries
(Pvt) Ltd.
Bank of
Ceylon
Seylan Bank Malwatte
Valley
Plantation Co
Ltd
MV Knit wear
Ltd.
CPC Lanka
Ltd.
Lanka
Ceramics Ltd
Sathosa Motors
Ltd
DSI Group Central Bank Vanik ltd Alexandra
Industries Ltd
Sri Lanka
Garment Buying
OfficesAssociation
Debug
Computers Ltd
Lanka
Confectioneries
(Pvt) Ltd.
Shell Gas Lanka
Ltd
Edna Group Commercial
Bank of Sri
Lanka
Pan Asia Bank 103 Estates of
privatized
plantation
Companies
Texwood
International
Delmege
Forsyth Ltd
Lanka Wall tiles
Ltd
Sinwa Ltd Hayleys Ltd Hatton
National Bank
National
Enterprise Bank
CKT
Industries ofHirdaramani
Hameedias
Garments
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Our experience in Training and DevelopmentBusiness
Schools and
otherschools
-6
NGO
Sector
-6
Public and
Local
Govt.
sector-6
Ministries
-6
Universities
and
Institutes
Universities
and Institutes
-12
Chambers
&
Institutes
-6
Programmes,
projects and
Others
-6
London
Business School
Agromart
Foundation
Colombo
Municipal
Council
Ministry of
DefenseNorth Central
University
College
University of
Peradeniya
Agricultural
faculty
Ceylon
Chamber of
Commerce
CCC-SIDA
Export
Development
Programme
Oxford College
of Business
Berendina
Foundation
Department
of Agriculture
Ministry of
irrigation and
Water
Management
Rajarata
University
University of Sri
Jayawardenapura
National
chamber of
Commerce
Ministry of
Science and
Technology -
ADB funded
Project
Phoenix
Business
College
Nivahana
Organization
Department
of National
Planning
Ministry of
Local Govt and
Provincial
Councils
Sri Lanka
Institute of
Development
Administration
Kotalawala
Defence
Academy
National
Chamber of
Exporters
MOF- ADB
Financial
Management
Training Project.
Sri Lanka
Business
DevelopmentCentre
Sarvodaya
Community
DevelopmentProject
Industrial
Development
Board SriLanka
Ministry of
Mahaweli
Development
University of
Colombo
Sri Lanka
Foundation
Institute
aInstitute of
Chartered
Secretaries Sri Lanka
Skills
Development
Project-ADB
Visaka
Vidyalaya
Sri Prabhoda
Organization
Irrigation dept Ministry ofSamurdhi
University of
Moratuwa
Institute of
Personnel
Management
Sri lanka
Institute of
Management
- Sri Lanka
Galadari Hotel
ICBT CARE Sri Lanka
Railways
National
IntelligenceBureau
University of
Peradeniya
Institution of
Engineers - SriLanka
Institute of
PersonalSecretaries-
Sunday Times
Business Club
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Why are we difficult to be imitated
Because we are a teamof consultants
Having wide knowledge in the area of strategic
Management
Have experience in practice of Corporate planningHave updated knowledge in this ever developing area
Have international exposure and
Have ability to create synergy in todays knowledge
society andWe use most up to date and validated methodologies
developed and practiced in the developed world
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Why are we without substitutes
Because
Our knowledge and experience is unmatched,Our approach is new and robust
Our customers are delighted
And above all
We are distancing ourselves from the
competition day after day
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ABOUT CORPORATE PLANNING
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Corporate Planning what is it
all about It is not planning for the whole company, It
is planning for the Company as a whole John F Argenti
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CorporateP
lanning Definition It is the process by which the guiding
members of the organization envision its
future and develop the necessary proceduresand operations to achieve that future
Leonard Good stein, Timothy Nolan and J William Pfeifer
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METHODOLOGY
AND
MODEL USED
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THE PROCESS WE HOPE
TO FOLLOWWHERE ARE WE?1
25
43
WHERE DO WE
WANT TO BE?
WHICH WAY IS THE
BEST?
HOW COULD WE
ENSURE ARRIVAL?
THE FIVE STEP
PROCESS
HOW COULD
WE GET
THERE?
WHICH WAY IS
THE BEST?
DETAILED STEPS BASED ON JOHNSON AND SCHOLES PROCESS OF STRATEGICMANAGEMENT
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STRATEGIC
ANALYSIS(
STRATEGY
IMPLEMENT
ATION
STRATEGIC
CHOICE
DETAILED STEPS BASED ON JOHNSON AND SCHOLES
PROCESS OF STRATEGIC MANAGEMENT
The internal Environment
Resources,andCompetencies
Strengths and weaknesses
Expectations
and Purposes
The Externalenvironment
Opportunities
and Threats
Strategy
selection
Generation of of
Strategic
Options
Strategy
Evaluation Resource
Planning
Monitoring and
Control of
strategy
People, Culture
and Systems
Organizationalstructure
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Model followed Developed by Certo and Peter
Planning to Plan
Establishing organizational position and direction
Analysis of
InternalOrganization
Analysis of External
Environmental
SWOT Analysis
Gap analysis
Strategy Formulation
and Action Planning
Strategy Implementation
decisions
Setting up Strategic Controls
Feed Back
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END
THANK YOU VERYM
UCH