Caroline  Durowse    

 A  collec0on  of  sea  facing  Victorian  proper0es  

consis0ng  of  two  4*  bou0que  hotels  one  4*  Flagship  hotel  and  two  3*  family  hotel  in  Devon  and  Cornwall    

Developing  the  Strategy  

•  Why  social?    •  What’s  the  added  value?  •  Aims  and  objec0ves?  •  Internal  expecta0on  v  external  need?  •  Budget  and  resource  

What  and  For  Who  

•  Who  is  the  audience  and  what  the  best  communica0on  tool  to  speak  to  them.  

Resourcing  

•  Timely  communica0on  •  Balance  •  Tone  of  voice  •  Brand  values  •  Liability  

Outsourcing  

•  Knowledge,  skills  and  ideas  •  Compe00ons  and  offers  •  Conten0ous  issues  •  In  house  champions  •  Project  management  •  Addi0onal  resource  •  24/7    

When  to  Stop  Strategising  

•  Phase  1  complete  •  Move  to  phase  2  content  •  Evaluate………………    then  adapt  

Content  

A  radiator  salesman  called  Phil  Neville  has  received  hundreds  of  abusive  tweets  intended  for  his  footballing  namesake.  Mr  Neville,  from  Suffolk,  was  bombarded  with  Twi[er  messages  to  his  account  @philneville  by  fans  who  were  unhappy  with  the  ex-­‐England  star's  World  Cup  TV  commentary  for  the  BBC  on  Saturday.  

James  Corden  has  told  Newsbeat  that  people  "should  think  a  li[le  more"  before  twee0ng  "ghastly  opinions"  during  the  World  Cup.  His  comments  follow  Phil  Neville's  commentary  of  England's  match  against  Italy,  which  a[racted  445  complaints  and  cri0cism  on  social  media  

Content  

Be  Flexible  and  Adapt