developing new sources of revenues by leonardo gryner
DESCRIPTION
Leonardo Gryner Developing New Sources of Revenues 28 09 2010 • New ways of raising funds • Improve the traditional forms of doing business Newscenario • New opinion makers QuickTime™ and a YUV420 codec decompressor are needed to see this picture. Results • + 12 million people watched this video Sports Marketing World • Every entity became a media owner • The website is a powerful media center How it was • News at the news stand in 24 hours • Home deliveryTRANSCRIPT
Leonardo GrynerDeveloping New Sources of Revenues
28 09 2010
A new world
• New ways of raising funds • Improve the traditional forms of
doing business
New scenario
• New opinion makers
QuickTime™ and aYUV420 codec decompressor
are needed to see this picture.
Results
• + 12 million people watched this video
Sports Marketing World
• Every entity became a media owner
• The website is a powerful media center
How it was
• News at the news stand in 24 hours
• Home delivery
How it is
• Wherever you are by phone, computer, mobile media
• Ready to read in 1 minute
You can now reach your consumer, client
• It’s cheaper then the previous alternatives
• Entities are media owners
The new world
Audiences
• Media
• Affiliates
• Members
• Sponsors
• Fans
RELEVANCE is key
• Properties must offer a value proposition
• Cause, mission, a set of values
Social Media
• Content
• Qualified traffic
The more...
Interest in partneringGreat business opportunity
Interest in partneringGreat business opportunity
he most...he most...
• Electronic ticket
• Mobile phone
Great savings
• Real time promotions
• Social communities
• Members
Changes
Airline business model
• communities
• to buy at the last moment
MORE THAN 10 DIFFERENT PRICES
• Live sites
• Mobile phones
• Internet
Enhancing the experience
• Flexibility
• Means for activating sponsorship
Rights and benefits
• Access to athletes
• Sponsor showcasing area
• Sponsor hospitality area
• Live site
• Electronic boards
A successful sponsorship
What’s in a category?What’s in a category?
• Coke - almost 3 full pages on description
• Procter Gamble - right to associate 20 different brands
Categories
Audio - TV - Video - Cell phonesAudio - TV - Video - Cell phones
Exploiting the new worldExploiting the new world
Highly skilled team Highly skilled team
• Understand the new marketing enviroment
• Acknowledge the competition challengescompanies are facing
• Exploit sport as a brand building plataform
The team must...
THANK YOU!THANK YOU!