developing human resources for electronic commerce mr. michael baker executive director asia oceania...
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Developing human resourcesDeveloping human resources for electronic commercefor electronic commerce
Mr. Michael BakerMr. Michael BakerExecutive DirectorExecutive Director
AsiaAsia Oceania Electronic Oceania Electronic Marketplace Association (AOEMA)Marketplace Association (AOEMA)
[email protected]@aoema.org
Joint UNCTAD-UN ESCAP Asia-Pacific Regional Conference“E-commerce Strategies for Development”
Bangkok, 20-22 November 2002
Today’s discussionToday’s discussion
InteractiveInteractive AOEMA EC Awareness seminarsAOEMA EC Awareness seminars EC Best Practice reportEC Best Practice report Protecting yourself in today’s internet Protecting yourself in today’s internet
societysociety ObservationsObservations
History of the EC SeminarsHistory of the EC Seminars06/96 Philippines11/96 New Zealand12/96 Malaysia06/97 Philippines06/97 Korea07/97 Thailand11/97 Taiwan02/98 Korea05/98 Malaysia09/98 Indonesia
02/99 China02/99 Korea06/99 Vietnam06/99 Thailand08/99 Brunei11/99 Australia05/00 Hong Kong06/00 Korea08/00 India09/00 Thailand
12/00 Malaysia4/01 Sri Lanka5/01 Thailand5/01 Korea9/01 Vietnam(3)12/01 Philippines(3)12/01 India06/02 Indonesia(3)06/02 China(3)
Seminar ContentSeminar Content
Based on the EC Best Practice report – Based on the EC Best Practice report – seven barriers to entryseven barriers to entry AccessAccess Knowledge and skillsKnowledge and skills Trust and confidenceTrust and confidence LanguageLanguage SecuritySecurity LegislationLegislation FinancialFinancial
Seminars during June 02Seminars during June 02
IndonesiaIndonesia
PartnersPartners Indonesia ICT Watch Indonesia ICT Watch Atmajaya University Atmajaya University
and ICT Community in and ICT Community in Jogjakarta, and ASEAN Jogjakarta, and ASEAN Law Student Law Student Association (ALSA)Association (ALSA)
ICT Community in ICT Community in PadangPadang
Indonesia Seminar SitesIndonesia Seminar Sites
Padang
Yogyakarta Surabaya
Map by courtesy of the CIA
Survey Results - IndonesiaSurvey Results - Indonesia Purpose for attending: Purpose for attending:
(43%) to apply what I learn to my business activities(43%) to apply what I learn to my business activities (39%) because the topics were of interest to me(39%) because the topics were of interest to me
Usefulness of seminar:Usefulness of seminar: (91%) useful or very useful(91%) useful or very useful (92%) would attend future seminars(92%) would attend future seminars
Topics of primary interest:Topics of primary interest: (35%) business issues related to IT and EC(35%) business issues related to IT and EC (21%) education and awareness(21%) education and awareness
Access to and use of Internet in work environment:Access to and use of Internet in work environment: (67%) have access to Internet at work(67%) have access to Internet at work (41%) company currently has a presence on the Internet(41%) company currently has a presence on the Internet
Access to and use of Internet in home environment:Access to and use of Internet in home environment: (33%) have access to Internet at home(33%) have access to Internet at home (28%) have bought something over the Internet (28%) have bought something over the Internet
Seminars since TEL 25Seminars since TEL 25
ChinaChina PartnersPartners
BUPTBUPT Xi’an Jiaotong Xi’an Jiaotong
UniversityUniversity Huazhong Science and Huazhong Science and
Technology UniversityTechnology University Zhongshan University.Zhongshan University. ..
China Seminar SitesChina Seminar Sites
Wuhan
Xi’an
Guangzhou
Survey Results – ChinaSurvey Results – China Purpose for attending: Purpose for attending:
(36%) to apply what I learn to my business activities(36%) to apply what I learn to my business activities (43%) because the topics were of interest to me(43%) because the topics were of interest to me
Usefulness of seminar:Usefulness of seminar: (77%) useful or very useful(77%) useful or very useful (79%) would attend future seminars(79%) would attend future seminars
Topics of primary interest:Topics of primary interest: (39%) business issues related to IT and EC(39%) business issues related to IT and EC (14%) viable business models and case studies(14%) viable business models and case studies
Access to and use of Internet in work environment:Access to and use of Internet in work environment: (84%) have access to Internet at work(84%) have access to Internet at work (32%) company currently has a presence on the Internet(32%) company currently has a presence on the Internet
Access to and use of Internet in home environment:Access to and use of Internet in home environment: (69%) have access to Internet at home(69%) have access to Internet at home (38%) have bought something over the Internet (38%) have bought something over the Internet
Summary of Seminar FindingsSummary of Seminar Findings
The importance of a local host: The importance of a local host: The opportunity for non-capital cities: The opportunity for non-capital cities: The need to educate SMEs/MEs: The need to educate SMEs/MEs: The opportunity for a two-way experience:The opportunity for a two-way experience: Building on other activities in the economy:Building on other activities in the economy: Tailoring the content to local requirements:Tailoring the content to local requirements: Involving local speakers:Involving local speakers: Bringing in International Speakers:Bringing in International Speakers:
Summary Statistics Show:Summary Statistics Show:
Most people attended because (1) the topics Most people attended because (1) the topics were of interest and (2) they intended to apply were of interest and (2) they intended to apply what they learned to their businesswhat they learned to their business
80-90% of all attendees found the seminars to 80-90% of all attendees found the seminars to be useful/very useful and indicated they would be useful/very useful and indicated they would attend future seminarsattend future seminars
A two-thirds majority have access to the Internet A two-thirds majority have access to the Internet at work, but far fewer have access at home at work, but far fewer have access at home
We couldn’t have We couldn’t have done this without…done this without… FMMC (Japan)FMMC (Japan) MPHPT (Japan)MPHPT (Japan) DFAT (Australia)DFAT (Australia) Critical Path HKCritical Path HK All supporting organizations in local All supporting organizations in local
economieseconomies
SME’s and the New EconomySME’s and the New Economy
Need to adopt the InternetNeed to adopt the Internet Need to implement ECNeed to implement EC
Why have SME’s been slow to adopt?Why have SME’s been slow to adopt?
EC Best Practice EC Best Practice
Review body of existing global researchReview body of existing global research Distill and summarize barriers to adoption Distill and summarize barriers to adoption
of EC by SME’s of EC by SME’s Focus on positive developments in the Focus on positive developments in the
region and highlight best practice region and highlight best practice examplesexamples
Provide viable business modelsProvide viable business models http://http://www.aoema.orgwww.aoema.org/EC-Best-Practice//EC-Best-Practice/
AOEMA’s Seven BarriersAOEMA’s Seven Barriers
Access Access Knowledge and SkillsKnowledge and Skills Trust and ConfidenceTrust and Confidence LanguageLanguage SecuritySecurity LegislationLegislation Financial (payment mechanisms)Financial (payment mechanisms)
Protecting Yourself in Today’s Protecting Yourself in Today’s InternetInternet
““Safety Net” BookletSafety Net” Booklet Build on the work of the E Japan forumBuild on the work of the E Japan forum Funded by FMMCFunded by FMMC Supported by most governmentSupported by most government
AOEMA’s “Safety Net”AOEMA’s “Safety Net”
To build trust and confidence in the online To build trust and confidence in the online environmentenvironment
To help users understand the issues and To help users understand the issues and learn how to prevent troublelearn how to prevent trouble
Written in simple, non-technical, manner Written in simple, non-technical, manner with specific “take action” stepswith specific “take action” steps
Specifically intended for use by SMEs, Specifically intended for use by SMEs, even MEseven MEs
Safety NetSafety Net
What is in it?What is in it? 2 minute “Safety Net” test2 minute “Safety Net” test 4 questions:4 questions:
How do I secure my computer?How do I secure my computer? How do I protect personal data?How do I protect personal data? How can I trust online transactions?How can I trust online transactions? How do I avoid troubleHow do I avoid trouble
GuidelinesGuidelines
Safety NetSafety Net
2 minute “Safety Net” test2 minute “Safety Net” test 4 questions:4 questions:
How do I secure my computer?How do I secure my computer? How do I protect personal data?How do I protect personal data? How can I trust online transactions?How can I trust online transactions? How do I avoid trouble?How do I avoid trouble?
2-min “Safety Net” Test (page 4)2-min “Safety Net” Test (page 4)
Anti-virus software & updated Anti-virus software & updated definitionsdefinitions
Personal firewall installedPersonal firewall installed Effective passwordsEffective passwords Latest version all software Latest version all software
programsprograms ““Auto update” selectedAuto update” selected Cookies setting on browserCookies setting on browser
How do I secure my computer? How do I secure my computer? (page 6)(page 6) Personal FirewallsPersonal Firewalls Monitoring family and business Monitoring family and business
activityactivity PasswordsPasswords Software UpdatesSoftware Updates Protect against TrojansProtect against Trojans Anti-virus softwareAnti-virus software
How do I protect my personal How do I protect my personal data? (page 6)data? (page 6) Cookies Cookies Chat rooms, instant messaging, Chat rooms, instant messaging,
file sharingfile sharing PrivacyPrivacy Public accessPublic access SpamSpam SpywareSpyware
How can I trust online How can I trust online transactions? (page 6)transactions? (page 6) Consumer ProtectionConsumer Protection Digital SignaturesDigital Signatures Legal IssuesLegal Issues Online Dispute ResolutionOnline Dispute Resolution Secure Web PagesSecure Web Pages
How do I avoid trouble, etc? How do I avoid trouble, etc? (page 6)(page 6) Identity theftIdentity theft Intellectual Property Rights (IPR)Intellectual Property Rights (IPR) DumpingDumping ScamsScams DefamationDefamation StalkingStalking SpoofingSpoofing
Safety Net Guidelines (page 33)Safety Net Guidelines (page 33)
Email messagesEmail messages Mailing ListsMailing Lists Consumer-friendly websitesConsumer-friendly websites Safe online buyingSafe online buying Online auctionsOnline auctions
ReviewedReviewed
SME’s and ME’s and individualsSME’s and ME’s and individuals
Subject area expertsSubject area experts
Government departmentsGovernment departments
Economy-specific pagesEconomy-specific pages
Websites for more information and helpWebsites for more information and help Government laws and recommendationsGovernment laws and recommendations Additional resources such as consumer Additional resources such as consumer
advocacy groupsadvocacy groups www.aoema.org/SafetyNet\Economy-Specwww.aoema.org/SafetyNet\Economy-Spec
ific-Information\index.htmific-Information\index.htm
SafetyNet TrainingSafetyNet Training
Customized week-long program Customized week-long program Train the trainer workshop – 1 full dayTrain the trainer workshop – 1 full day Booklet translated and 10,000 copiesBooklet translated and 10,000 copies Hands-on experience with usersHands-on experience with users 2 half-day sessions for users2 half-day sessions for users
ObservationsObservations
We are encouraging people to get on line but We are encouraging people to get on line but what are we doing to prepare them for the what are we doing to prepare them for the experience.experience.
Do we send young drivers onto the road without Do we send young drivers onto the road without teaching them the ways to avoid accidents?teaching them the ways to avoid accidents?
Even if we tell people about the problems, do we Even if we tell people about the problems, do we do it in ways that are too technical for them?do it in ways that are too technical for them?
What will we do to spread the word and how What will we do to spread the word and how much are we willing to spend on the effort.much are we willing to spend on the effort.
ConclusionConclusion
The information is available.The information is available. No one needs to recreate thisNo one needs to recreate this People need to be made aware of its People need to be made aware of its
existence.existence. We must do it in such a way that ensures We must do it in such a way that ensures
people that it can still be a good people that it can still be a good experience to go on-lineexperience to go on-line
