Use Blogging & Social Networking to Super Charge Your Website

Developing EffectiveContentFor your websiteRandall V. Wong, M.D.AAO 2016 | Tech Pav | TECH 01

Financial Disclosure

I have the following financial interests or relationships to disclose:Co-Founder:Medical Marketing Enterprises, LLCRussandRandy.com

Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing.

I am a retina specialist practicing in Fairfax, Virginia.

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Goals for TodayWhat is Content?Types of ContentBest Types of Content for WebsiteOthers TypesYouTubePodcast

What is Content?

PicturesStoriesArticles (Most Common)MusicMovies

Types of Content

TEXT

Text, video, audio, images, graphics5

Effective Content

TEXT

Effective content is educational and informative.It must be relevant and provide value.

Text, video, audio, images, graphics6

Relevance is Key to SearchGoogle = Search

SERP list of webpages Google believes will answer your question or solve your problem

Cause of Red EyesRetina Specialist 22031

Google et al only wants to give you sites that are relevant to your search, sites which do NOT answer your question are not relevant.

Relevant ContentDoes your content?

Answer a questionSolve a problem

Is Your Content Relevant?MeaningfulPertinentApplicable

Website RankingsOrganic SearchBased upon content

Search Engine Algorithm - ranksSearch Engine Optimization (SEO)

The only way to achieve and maintain high rankings is through your content.

Best Types of Content (SEO)TextVideoAudioImages/Graphics

Marketing Value text is best, best indexed, optimized and ranked by Google

Sources for Content

FAQsMedical PamphletsPresentationsParaphrase Medical NewsCurate Medical Journal News and give your opinion!

Different Learners

Multipurpose Your Content

Google textYouTube Video + AudioPodcasting Audio

AAO 2016 | My ScheduleIll be teaching several courses and will also be speaking at the Technology Pavilion

Saturday | October 15, 2016

9:30 10:30 AM | TECH 01 | Tech Pav Developing Effective Content for Your Website

1-4 PM | SPE09 | Rm: N427A Use Blogging and Social Networking to Super Charge Website

Sunday | October 16, 2016

11:30 - Noon | TECH 09 | Tech Pav Search Engine Optimization Made Easy

Randall Wong () - AAO 2016 | Schedule

Monday | October 17, 2016

11:30 Noon | TECH 15 | Tech PavDominate Local Search and Monitor Your Online Reputation

Tuesday | October 18, 2016

9-10 AM| 672 | Rm: S504BCLive Website Analysis: Critique Your Own Website

Thank You andTo Your Success!

Randall V. Wong, M.D.www.MedicalMarketingEnterprises.comwww.RussandRandy.comRandall.V.Wong@gmail.com